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Apple says that January 1 was the most lucrative day in App Store history

Apple App Store

Apple just posted a press release boasting that its increasingly popular App Store completely demolished existing sales records on New Years Day. By the time the dust settled, customers on January 1 purchased $240 million worth of apps, marking a new one-day record and once more affirming that Apple as a services company is a force to be reckoned with.

“2016 was a record-shattering year for the App Store, generating $20 billion for developers, and 2017 is off to a great start with January 1 as the single biggest day ever on the App Store,” Phil Schiller said in a press release. “We want to thank our entire developer community for the many innovative apps they have created — which together with our products — help to truly enrich people’s lives.”

Bolstered of course by Nintendo’s wildly popular Super Mario Run — which saw 40 million downloads in just a few days after its release — Apple also revealed that App Store customers during the month of December cumulatively spent a whopping $3 billion on apps, itself a new App Store record.

And speaking to how Apple’s App Store continues to grow at a rapid clip, Apple disclosed that developers in 2016 earned $20 billion in revenue from the App Store, a marked 40% increase from 2015.

Yoni Heisler has been writing about Apple and the tech industry at large for over 15 years. A life long Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW. When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.