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Did Apple just broadcast to the world that a Jet White iPhone 7 is on the way?

iPhone 7 White

Over the past few weeks, we’ve seen quite a few rumors pointing to Apple releasing a Jet White version of the iPhone 7 and iPhone 7 Plus. On Thursday evening, Apple itself added more fuel to the speculative fire when the official Beats by Dre Instagram account posted a new photo which appears to depict the long-rumored device.

The accompanying caption isn’t all that helpful as it simply reads, New moves. New places. #StudioWireless.

Doing a bit of photo detective work, AppleInsider discovered that the color of the iPhone 7 above only appears white due to “being washed out by one of Instagram’s built-in filters.” Nonetheless, because Apple exerts an incredible amount of control over its advertising materials, it perhaps stands to reason that the photo above is not so much a mistake or a happy coincidence as it is a preview for a subtle mid-cycle iPhone 7 refresh.

Indeed, word of Apple’s alleged plan to roll out white versions of the iPhone 7 and iPhone 7 Plus first emerged this past November and haven’t died down since. Just last week, for example, noted hardware leaker Sonny Dickson posted a video purporting to showcase a rear panel from a white iPhone 7. While the parts featured in Dickson’s video were likely third-party shells, it’s certainly getting harder to ignore the increasing number of white iPhone 7 rumors that are starting to appear.

As a final point, it’s worth pointing out that Apple in the past has updated its iPhone lineup mid-cycle, most notably when it released the white iPhone 4 a few months after the device first hit store shelves.

Yoni Heisler has been writing about Apple and the tech industry at large for over 15 years. A life long Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW. When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.