One of the reasons Samsung (005930) has all but crushed its rival Android vendors has been a series of first-rate advertisements backed up by its Death Star-sized marketing budget. Per The Wall Street Journal, new research from advertising research firm Kantar Media shows that Samsung spent $402 million in 2012 marketing its smartphones in the United States, topping even Apple (AAPL) with its similarly enormous $333 million U.S. marketing budget for the iPhone. No other smartphone company studied by Kantar even came close to matching Samsung and Apple last year: HTC (2498) spent $46 million, BlackBerry (BBRY) spent $39 million and Nokia (NOK) spent $13 million. And given that Apple and Samsung are currently the only two smartphone vendors turning a consistent and sizable profit at the moment, we shouldn’t expect that either company will ratchet down its advertising budget anytime soon.

Prior to joining BGR as News Editor, Brad Reed spent five years covering the wireless industry for Network World. His first smartphone was a BlackBerry but he has since become a loyal Android user.