2009 has not been a good year for video games here in the US. While console sales were up significantly compared to July, August marked the sixth consecutive month in which industry sales have declined year-over-year. According to numbers recently released by NPD Group, overall gaming sales were down 16 percent YoY despite positive sequential growth for each major console other than the Sony PlayStation 2. Accessory sales were up 2 percent but game sales were down 15 percent and console sales dropped a massive 25 percent. Of note, PS3 sales in August were up over 72 percent compared to July’s numbers (121,800) thanks to a recent price drop. Here’s how August hardware sales break down:

  • Nintendo DS: 552,900
  • Nintendo Wii: 277,400
  • Microsoft Xbox: 215,400
  • Sony PlayStation 3: 210,000
  • Sony PSP: 140,300
  • Sony PlayStation 2: 105,900

As far as game titles, EA’s Madden NFL 2010 for Xbox 360 was the highest-selling game in August with 928,000 copies sold, followed by Wii Sports Resort for the Wii (754,000) and then EA’s Madden NFL 2010 for PS3 (665,000). Square Enix’s Batman: Arkham Asylum took both the four and five spots, having sold 303,000 copies for the Xbox 360 and 290,000 copies for PS3.


Zach Epstein has worked in and around ICT for more than a decade, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.