When Google enters a new space, it tends to do so with a bang. The Mountain View, California-based giant is one of the most innovative companies on the planet, and it is one of the few companies where “disruptive” is more than just a buzzword. Several reports in recent days have suggested that one of Google’s next big moves will be to take on wireless carriers here in the United States with the launch of a virtual carrier service that will be sold directly to end users.
While Mobile Virtual Network Operator (MVNO) efforts typically don’t pose much of a threat to established wireless network leaders like Verizon Wireless and AT&T, anything is possible when Google gets involved. According to one respected industry watcher, however, Google’s move to become an MVNO may already be doomed to fail More →