I’m old enough to remember a time when Google wasn’t the only search engine in town. You say, way back in the day, the search engine landscape was littered with a seemingly endless number of options, from Altavista to Webcrawler.
In the late 90s, Google came along and quickly implanted itself as the de-facto search engine. Thanks to its clever page-rank algorithm, Google managed to deliver more accurate and helpful search results than the competition. Google’s rise to search engine dominance was well-chronicled in Steven Levy’s In the Plex, but one of the more interesting aspects of Google’s ascension was its penetration of the mainstream vernacular. Google didn’t just change the way we used the web, it changed the way we talked. After a few years of dominance on the web, the word Google eventually morphed into a verb.