The body isn’t even cold yet, but AT&T is wasting no time in rolling out new “features” that fly in the face of net neutrality. The company has expanded its “sponsored data” program to prepaid wireless customers, offering content companies the option to “sponsor” their data so that it doesn’t count against users’ caps.

This, in case you’re wondering, is what you find under the definition of “paid fast lanes” in the net neutrality false promises hall of fame.

As of right now, the only three services using AT&T’s sponsored data program are DirecTV, UVerse, and Fullscreen. By a huge coincidence, those are three video services owned by AT&T. “Now your plan includes sponsored data. This means, for example, that customers who have DirecTV or U-verse TV can now stream movies and shows … without it counting against their plan data,” AT&T told customers in a text message earlier today.

This flies directly in the face of a statement AT&T made just last year, when it was trying to persuade consumers that the FCC’s net neutrality repeal wouldn’t be the end of a free and open internet. “AT&T intends to operate its network the same way AT&T operates its network today: in an open and transparent manner. We will not block websites, we will not throttle or degrade internet traffic based on content, and we will not unfairly discriminate in our treatment of internet traffic,” executive Bob Quinn said at the time.

By any definition, offering paid fast lanes to companies constitutes “discriminating” against internet traffic. I’d say that only prioritizing traffic from AT&T-owned companies, or companies willing to pay up, constitutes unfair discrimination, but then again I’m not an AT&T lawyer.