Research In Motion (RIMM) is largely responsible for shaping the modern smartphone, but the company rested on its laurels and sat still while the rest of the industry underwent a major shift. The result is the debacle RIM faces today. The future of the company now rests squarely on RIM’s next-generation BlackBerry 10 platform, and the world will now get its first official glimpse at the two new smartphones that mark the start of RIM’s comeback attempt. We already know plenty about the BlackBerry Z10 and BlackBerry X10 smartphones thanks to a series of leaks, but today we’ll hear all the key details surrounding these two phones straight from the horse’s mouth. We should also find out preliminary launch details during today’s event, as well as with some details about RIM’s sales and marketing strategies. Our live coverage of RIM’s BlackBerry 10 unveiling follows below.
Thorsten is off and we’re done! We’re going to get some time with the BlackBerry Q10 but our review is up of the Z10 in the meantime. http://bgr.com/2013/01/30/blackberry-z10-review-306613/
They are giving BlackBerry Z10 smartphones to everyone here.
Thorsten is sharing some more local market information here for us.
Keys is “running” the BlackBerry Keep Moving project, while puts Z10s in celebrities’ hands and asks them to report on how it improves their creative process.
Alicia Keys is off the stage…
BlackBerry is announcing a new global creative director… Alicia Keys.
Today it isn’t about a new product or platform, there has been much speculation leading up to this day, much around BlackBerry 10, our success will come from listening to our customers.
By the end of February we’ll be completing lab testing with a 110 carriers. In the U.S. AT&T, Verizon, Sprint, and T-Mobile will be announcing pre-registration and availability today. We expect the availability to be in March for the BlackBerry Z10. In Canada, February 5th. Pricing will vary by carrier, $149 on a three year contract. In the UAE, February 10th. UK tomorrow.
Looks like we’re about finished here… remember our review of BlackBerry 10 and the BlackBerry Z10 is up! http://bgr.com/2013/01/30/blackberry-z10-review-306613/
As Thorsten spoke about earlier, full content isn’t about apps and games. BlackBerry World now supports videos, music, games, and apps. All 8 of the top movie and television studios. Huge catalog of major record labels on BlackBerry World.
Skype, Amazon Kindle, WhatsApp, SAP, Angry Birds launching apps.
BB10 already has over 70,000 applications according to Mallick.
We’re talking about apps now… our partners belief in BlackBerry 10 is huge. Many people didn’t believe we could create a BlackBerry that delivers a great app experience.
Our BlackBerry 10 review is up! http://bgr.com/2013/01/30/blackberry-z10-review-306613/
“BlackBerry users love to live stories and create them as well.” BlackBerry Story Maker. Titles and credits, personalize the entire experience.
BlackBerry picture editor is being shown off now. All of the editing features are built right into the viewer.
Now they’re demoing BlackBerry TimeShift. Take a picture with the camera and you can shift back through time to ensure your subject’s eyes were open, etc.
Real time access to everything you need.
This is a great consumer tool, but great collaboration tool for small enterprises.
Demoing a BBM Video call now to the U.K., and you can also share your entire screen.
Demoing BlackBerry Messenger now.
Applications that fall under the “Work” profile aren’t accessible in the personal profile.
BlackBerry Balance is implemented really well – just swipe down on the app menu to bounce between Personal and Work profiles.
Enterprise concerns, people running around with two devices. One corporate, one personal. BlackBerry Balance solves that
One-handed typing with the BlackBerry keyboard.
Contact has all social networking information automatically.
The people you’re meeting are the most important. Looking at the metting details now, we automatically pull photos from social networking sites so you know who you’re meeting.
We’re looking at the BlackBerry Hub and BlackBerry Peek.
Vivek is on stage demoing the phone and operating system.
3.1-inch square display on the Q10.
The best typing experience, period.
We built this phone for people who have to have a physical keyboard. So for like 25 people?
BlackBerry Q10 is first BlackBerry 10 with physical keyboard.
Textured surface on the back of the device. Fast browser, responsive and elegant, one swipe away from your activities. Amazed how responsive and quick I can share.
The new BlackBerry smartphones, aren’t they beautiful? Large display, 4.2-inch, 356 pixels per inch.
RIM’s employees are counting down until… there we go. The BlackBerry Z10 and Q10.
We are now more than even united in our vision for mobile computing.
From today forward, RIM becomes BlackBerry! One brand, one promise. Very smart, and very overdue.
Our heart-filled thanks goes to Mike Lazaridis who’s in the audience.
Today represents a new day in the history of BlackBerry. 2 years ago we had to make a very serious decision. Adopt someone else’s platform, or build our own. I must thank a few people. To Dan Dodge and his team, and our carrier partners.
We can extend this to cars, wherever you are. This is the promise of BlackBerry 10’s platform.
We will soon give you more ways to connect to the whole world around you. With BlackBerry secure network, we will be a leader in connecting you.
People who need balance in personal and business. Simplicity, everything in one place. People who want to flow seamlessly from app to app and feature, in and out without a home button. People who consider true multi-tasking a must have. These people are moving quickly and they need their mobile devices to keep them up to speed and help them get things done. And guess what? BlackBerry 10 will keep them moving. We intend to lead to move from mobile communications to mobile computing.
This was built for people hyper-connected socially, getting things done, and true multitaskers.
This is the starting line not the finish line.
BlackBerry 10 is here.
Most of all it has been our employees. The people at RIM have been at their most creative, their most engaged, and their most committed. I would like to thank our employees.
This is so exciting. So many people have played a role in getting us to this day. Our developer and application partners. Our carrier and retail partners, and our customers.
It was one of the best opportunities in my career. I know that innovation is at the heart of RIM. That opportunity was BlackBerry 10. Finally, here we are.
We have definitely been on a journey of transformation. Now just our business and brand, but one which I truly believe will transform mobile communications into mobile computing. Been a year since he started, and the most challenging of his career to date, and the most rewarding.
“This is BlackBerry 10.” Thorsten Heins, CEO is now taking the stage.
This can’t be sanitary.
They are cutting his hair. He is soooooo scared.
We’re still with this host talking about stuff. Kevin from CrackBerry is talking about the fact he hasn’t cut his hair until BlackBerry 10 launches.
Someone made a song about BlackBerry 10. I just deleted what I was going to write. It wasn’t nice.
Video of people vandalizing cars with I want BlackBerry 10 stickers…
Largest ever app catalog at launch for first generation platform. But that doesn’t necessarily mean those apps are good, right? And some are Android ports, and some are PlayBook ports.
Every continent, 44 cities, connected with all of them. Response from developers has been phenomenal.
Vice President of Development, Alec Saunders, is now speaking about development.
Video playing of people saying they love BlackBerry 10 all around the world including CEO’s of carriers, developers, and more.
We’re looking at the simultaneous events being held around the world. Dubai, UK, Toronto, Paris, etc.
“Hello and welcome to the BlackBerry Experience.”
Here we go.
Looks like we’re waiting just a tiny bit longer. At least the music is tolerable. (Lies).
I might be starting to get a headache…
We’re about to get going…
Music is all kinds of wildness.
People are legit using BlackBerry smartphones next to me. What world is this?
“Ladies and gentlemen, please disable any personal hotspots, the program is about to begin.”
There is a general feeling of excitement from most people here… let’s see if Research In Motion can deliver the goods.
Everyone is getting seated, and the room is now mostly full. The nice announcer just asked everyone to please sit down and shut up. Well, something like that.
New liveblog alert, let us know if you like the new system, OK?
We’re expecting to see the BlackBerry Z10 and X10 phones for the first â well, not the first time.
All of our friends at BlackBerry are coming by to say what’s up!
Just about 20 minutes until Research In Motion takes the stage.
This place is absolutely packed and there are already hundreds of people on line to get in. All eyes on RIM this morning.
We’re here at the event waiting to enter into the main keynote room. Everything should be getting started in around 30 minutes.
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