Nokia still top vendor as global handset shipments reached 1.6 billion in 2011

Global mobile phone shipments grew 14% annually to shatter the previous shipment record in 2011. Market research firm Strategy Analytics estimates that 1.6 billion cell phones were shipped last year, representing more than one-fifth of the world’s total population, which surpassed 7 billion in late October last year according to the Population Reference Bureau. An earlier report from the GSMA estimated that there are now more than 6 billion total mobile connections worldwide. Read on for more.

Handset shipments grew 11% to reach 445 million units globally last quarter according to Strategy Analytics, 155 million of which were smartphones. Nokia retained its No.1 position globally with mobile phone shipments totaling 113.5 million units, and Samsung followed with 95 million units. With just one smartphone line that includes just three models, Apple was the world’s No.3 cell phone vendor last quarter with shipments totaling 37 million units.

Nokia was also the top vendor for the full year, having shipped 417.1 million phones globally according to Strategy Analytics’s figures. Samsung shipped 327.4 million units in 2011 and Apple sold 93 million iPhones into distribution channels.

“Smartphone specialist Apple shipped 93.0 million handsets worldwide in 2011, nearly doubling the previous year’s volumes,” Strategy Analytics analyst Tom Kang said. “Currently in just its fifth year of participation in the handset market, Apple is on track to ship well over 100 million units during 2012. China is becoming a key market for Apple this year, and we expect Apple’s share to grow rapidly in 2012, despite countless copycat rivals.” The firm’s full press release follows below.

Strategy Analytics: Global Handset Shipments Reach 1.6 Billion Units in 2011

Boston, MA – January 26, 2012 – According to the latest research from Strategy Analytics, global handset shipments grew 11 percent annually to reach 445 million units in the fourth quarter of 2011. Apple was the star performer, capturing a record 8 percent market share worldwide during the quarter. Full-year handset shipments reached 1.6 billion units globally in 2011, with annual growth of 14 percent.

Alex Spektor, Associate Director at Strategy Analytics, said, “Despite continued macroeconomic difficulties in major markets like Western Europe, global handset shipments grew a reasonable 11 percent annually to reach 445 million units in Q4 2011. Apple was the star performer, shipping 37.0 million iPhones worldwide and capturing a highest-ever 8 percent market share. Apple’s growth was fuelled by intense demand for its refreshed iPhone 4S, as well as the availability of three generations of iPhones at a variety of price points at operators like AT&T in the United States.”

Neil Mawston, Executive Director at Strategy Analytics, added, “Nokia’s global handset shipments declined 8 percent annually to 113.5 million units in Q4 2011. Volumes were buoyed by the sales of Nokia’s low-end dual-SIM models in emerging markets like Southeast Asia, but were a little soft overall, as initial shipments of Microsoft Lumia phones could not offset declining Symbian sales. Hot on Nokia’s heels, second-ranked Samsung captured 21 percent share with shipments of 95.0 million units. Samsung’s 18 percent annual growth was fuelled by robust shipments of its broad Galaxy-branded 3G portfolio, headlined by the Galaxy S2 superphone.”

Tom Kang, Director at Strategy Analytics, added, “Smartphone specialist Apple shipped 93.0 million handsets worldwide in 2011, nearly doubling the previous year’s volumes. Currently in just its fifth year of participation in the handset market, Apple is on track to ship well over 100 million units during 2012. China is becoming a key market for Apple this year, and we expect Apple’s share to grow rapidly in 2012, despite countless copycat rivals.”

Exhibit 1: Global Handset Vendor Shipments and Market Share in Q4 2011

[See chart above]

The full report, Global Handset Shipments Reach 445 Million Units in Q4 2011, is published by the Strategy Analytics Wireless Device Strategies (WDS) service, details of which can be found here: http://tinyurl.com/3tbnzb6.

blog comments powered by Disqus