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Strategy Analytics

Apple vs. Samsung

Apple’s market share keeps shrinking as Huawei and Samsung widen the gap

July 31st, 2019

A year ago today, Strategy Analytics reported that Huawei had finally overtaken Apple to become the world’s second largest smartphone vendor. Twelve months later, Apple has failed to gain any ground, as the latest quarterly analysis from the firm shows both Samsung and Huawei increased their smartphone shipments year-over-year, while iPhone sales dropped more substantially …

People want supersized cell phones, new study shows

March 14th, 2012

A new study from Strategy Analytics found that smartphone owners in the U.S. and U.K. prefer devices with a 4-inch to 4.5-inch display, as long as the device is also thin. “Almost 90 percent of existing smartphone owners surveyed chose a prototype smartphone with a display larger than their current device,” commented Paul Brown, a …

Smartphone vendors said to be delaying launches to avoid competing with iPhone 4S

January 31st, 2012

Global smartphone vendors including Samsung, HTC, Nokia and LG are expected to launch new smartphone models in the second quarter to avoid competing directly with the iPhone 4S, according to Digitimes. “Mainly due to hot sales of the iPhone 4S, Apple recorded the largest global smartphone market share of 23.9% in the fourth quarter of 2011, followed …

Nokia still top vendor as global handset shipments reached 1.6 billion in 2011

January 27th, 2012

Global mobile phone shipments grew 14% annually to shatter the previous shipment record in 2011. Market research firm Strategy Analytics estimates that 1.6 billion cell phones were shipped last year, representing more than one-fifth of the world’s total population, which surpassed 7 billion in late October last year according to the Population Reference Bureau. An earlier report …

Apple reclaims No.1 smartphone spot in Q4

January 27th, 2012

Apple is once again the top smartphone vendor in the world by shipment volume according to a report released late Thursday. Market research firm Strategy Analytics noted that total fourth-quarter smartphone shipments grew 54% year-over-year in 2011 to hit 155 million units. After losing the No.1 spot to Samsung in the third quarter last year, …

Apple will continue to earn majority of app download revenue in 2012

January 6th, 2012

Apple will earn more than 53% of all mobile app download revenue this year, according to a new report from Strategy Analytics. The research firm expects that the overall price of applications will fall during the year but that carriers, storefronts and developers will continue to maintain a steady stream of high-quality downloadable content in …

As Adobe Flash fades from mobile phones, HTML5 adoption already exploding

December 7th, 2011

Adobe announced last month that it was finally putting an end to its efforts with Flash Player for mobile devices, deciding to instead focus on native smartphone applications utilizing Adobe AIR. The wide adoption of HTML5 is seen as one of the driving forces behind Adobe’s decision to discontinue Flash development with regard to the …

China overtakes U.S. as world’s largest smartphone market

November 23rd, 2011

China has overtaken the United States as the world’s top smartphone market by volume according to new data released on Wednesday. Market research firm Strategy Analytics found that a record 23.9 million smartphones were shipped in China during the third quarter, representing sequential growth of 58%. In the U.S., smartphone shipments fell to 23.3 million …

Apple slides to No. 5 as ZTE sees Q3 mobile phone sales surge

October 28th, 2011

Global cell phone shipments grew 14% annually to reach 390 million units in the third quarter as China-based ZTE passed Apple to become the No. 4 cell phone vendor in the world by volume. Market research and consulting firm Strategy Analytics on Thursday released global mobile phone shipment data for the third quarter of 2011, …

SA: Global tablet shipments balloon 280% in Q3, Apple owned 67% of market

October 21st, 2011

Global media tablet shipments in the third quarter ballooned 280% over the same quarter last year to reach 17 million units. Boston-based research and consulting firm Strategy Analytics found that Apple’s iOS platform and Google’s Android OS combined to capture a combined 94% of the global market, leaving Microsoft, HP and RIM fighting for scraps. …