Apple takes no part in CES but the company always seems to find a way to stay on people’s tongues during the show. Yesterday, a video surfaced that showed off some next-generation iPhone parts and today, AT&T has announced that it will cut its new iPhone 3GS pricing in half. Starting Friday, the popular Apple smartphone will be available for just $49 with a two-year service contract. The adjusted price is for new iPhone 3GS units, not refurbished phones, and the drop goes into effect this Friday. AT&T’s new iPhone 3GS pricing makes the device more accessible than ever before and with data plans starting as low as $15 per month, this could be the early stages of a new pricing strategy that brings Apple’s smartphone to a whole new market segment. Hit the break for AT&T’s press release.
AT&T Announces iPhone 3GS for $49.00
Dallas, Texas, January 06, 2011
AT&T* today announced a new price for the popular iPhone 3GS – $49.00 – available beginning tomorrow, Friday, January 7, for both new and upgrade-eligible existing AT&T customers. The offer will be available online at www.att.com/iphone, across more than 2,200 AT&T retail locations nationwide and through AT&T business channels, as well as Apple channels.**
Available only on the nation’s fastest mobile broadband network, iPhone 3GS delivers the following advantages unique to AT&T and its customers:
- Allows for true smartphone multi-tasking, such as talking and using applications at the same time, on AT&T’s mobile broadband network
- Provides access to our entire national Wi-Fi network with nearly 23,000 hotspots
- Provides the best global coverage with wireless voice and data access in more than 200 countries
“We want to deliver the best, most complete package for our customers – from price, to speed, to worldwide access and more,” said David Christopher, chief marketing officer of AT&T Mobility and Consumer Markets. “Combined with our new, lower monthly data plans beginning at just $15 a month, this new price brings even more value to one of the most popular devices in our leading lineup of smartphones. We’re very excited for more people to experience iPhone on the nation’s fastest mobile broadband network.”
iPhone 3GS gives users access to the latest iPhone iOS 4 software plus the revolutionary App Store. Additional information is available at http://www.apple.com/.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
**Price for 3GS sold in Apple channels is determined by Apple.