To celebrate the launch of the Samsung Galaxy S9 and Galaxy S9+ tomorrow, T-Mobile decided to pull one of its unnecessarily over-the-top stunts to demonstrate…something. The company decided it would be a good idea to tow a waterskiier behind a blimp, and set two Guinness World Records while they were doing it, just for good measure.

No-one really explains what this is trying to prove or to who, but I guess it demonstrates that yes, the Galaxy S9 is waterproof, and yes, T-Mobile has coverage in the middle of this one particular lake. Also, blimps are faster and more powerful than I realized.

In the process of making the ad, T-Mobile appears to have accidentally set two world records: the longest distance towed behind a blimp, and the fastest text on a touchscreen phone while waterskiing. More than anything, it goes to show that if you pay the Guinness people their fee, almost anything can be a world record.

“You’re getting an insanely fast new Samsung Galaxy, you gotta get it on the fastest network…and bonus – get it at the industry’s best price,” T-Mobile CEO John Legere said in a statement. “These phones are gonna fly off the shelves, and the best teams in wireless are amped and ready! T-Mobile and MetroPCS teams lead the pack in the latest J.D. Power Wireless Purchase Experience studies – they’re gonna rock your wireless world, the way they always do!”

In all fairness to T-Mobile, they are the only network that’s going with Samsung’s recommended pricing for the Galaxy S9, rather than jacking up the price by $70 like AT&T, Verizon, and Sprint. If you have to buy your Galaxy S9 on-contract, T-Mobile has the best trade-in deal (by a whisker) and the lowest unlocked price. I suppose that’s something to shout about, even if you don’t really need a blimp to shout about it.

Chris Mills has loved tinkering with technology ever since he worked out how to defeat the parental controls on his parents' internet. He's blogged his way through Apple events and SpaceX launches ever since, and still keeps a bizarre fondness for the Palm Pre.