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Samsung expects Apple to join foldable market in 2024 but not with iPhones

Updated 1 month ago
Published Nov 2nd, 2022 8:12AM EDT
Apple iPad Pro
Image: Christian de Looper for BGR

Rumors about Apple launching a foldable device aren’t new. This time, Samsung is preparing for the Cupertino company to join a market that the South Korean firm currently has the lead. While everyone expects a foldable iPhone, Samsung doesn’t think this will be the first Apple device to bend.

According to a report by The Elec, Samsung thinks the foldable market will grow 80% by 2025, and one of the reasons will be Apple joining the competition in 2024. Samsung’s mobile business, Mobile Experience, said that the Cupertino company would enter the foldable market, not with smartphones, but with notebooks and tablets first.

Samsung also shared that in the South Korean market, iPhone users in their 20s and 30s were changing their devices to Samsung’s foldable phones at a rate three to four times higher than before.

Samsung Galaxy Fold 4 next to Galaxy Flip 4.
Samsung Galaxy Fold 4 next to Galaxy Flip 4. Image source: Samsung

Last month, CCS Insight published its annual prediction report and said Apple would likely launch a foldable iPad in 2024.

“Right now, it doesn’t make sense for Apple to make a foldable iPhone. We think they will shun that trend and probably dip a toe in the water with a foldable iPad,” Been Wood, chief of research at CCS Insight, told CNBC in an interview.

One of the reasons why Apple won’t likely launch a foldable iPhone at first is not to cannibalize the existing iPhones as, according to the analyst, the foldable option would have to be “incredibly expensive.”

Early this year, display analyst Ross Young said Apple was mulling a 20-inch foldable MacBook display, which could also be an iPad. Bloomberg‘s Mark Gurman also corroborated Apple entering this new market.

“The company could go with a foldable 20-inch screen attached to a physical keyboard or just have one side of the display serving as a virtual keyboard. I’m told Apple has indeed been exploring a dual-screen, foldable MacBook/iPad hybrid that would take the second approach. It would trade in the physical keyboard an trackpad for a fully touch-screen base.”

Both analysts Ming-Chi Kuo and Ross Young expect a foldable iPhone to be introduced in 2025 at the earliest. In a couple of years from now, a foldable iPad/MacBook makes more sense.

BGR will keep reporting on Apple’s new market approaches as the company is rumored to announce soon a Mixed Reality headset, an Augmented Reality headset, and a car in this decade.

More Apple coverage: What’s really causing the M2 MacBook Pro launch delay?

José Adorno
José Adorno Tech News Reporter

José is a Tech News Reporter at BGR. He has previously covered Apple and iPhone news for 9to5Mac, and was a producer and web editor for Latin American broadcaster TV Globo. He is based out of Brazil.