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Nvidia’s new graphics cards are somehow both more powerful and cheaper all at once

Nvidia GTX 1080 GTX 1070 Price Release Date

Over the weekend, Nvidia finally unveiled the long-awaited Geforce GTX 1080 graphics cards. Running on the company’s new Pascal architecture, the GTX 1080 is simultaneously more power efficient and more powerful than the last generation of cards, while retailing for an even lower price.

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Nvidia says that the GTX 1080 is faster than the Titan X, three times as power efficient and twice as effective at rendering virtual reality content. Nvidia’s Titan X currently retails for $1,000. The GTX 1080 will cost $599 at launch.

That’s still not exactly in the price range of the average consumer, but it’s an attractive value for anyone who has been looking to upgrade from a GTX 970 or another GPU that might meet its match in the coming months and years.

Nvidia has yet to reveal all of the specifications for the card, but we do know that it will demand 180W, contain 8 GB of GDDR5X RAM, will have speeds of 10 Gbps and can support display resolutions up to 7680 x 4320 running at 60Hz.

Near the end of the presentation, Nvidia unveiled the GTX 1070 as well, which is also faster than the Titan X, but will cost significantly less than the GTX 1080.

The GTX 1080 drops on May 27th with the GTX 1070 to follow on June 10th. The 1080 is priced at $599 while the 1070 will cost $379. Founders editions of each GPU with new coolers which will cost $699 and $449, respectively.

Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013. He has over a decade of professional writing and editing experience, and helps to lead our technology and entertainment product launch and movie release coverage.