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You can finally buy Apple’s brand new iPhone and iPad online and in stores

Published Mar 31st, 2016 8:56AM EDT
iPhone SE Release Date

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March 31st isn’t just the end of the first quarter, and it’s not just the last day of peace we have before an onslaught of awful, awful April Fool’s Day jokes. The 31st also marks the first day of availability for Apple’s first brand new products of 2016. Yes, one is a bit more “brand new” than the other, but both new devices fill key gaps in Apple’s product lineup, and both are now available for purchase online and in stores.

MUST SEE: Did you know Amazon had a special store just for cool new tech you’ve never heard of?

Beginning immediately, Apple’s new iPhone SE and iPad Pro have hit store shelves across the country, as well as the virtual store shelves on Apple’s website.

Apple’s first new iPhone of the year might look like a blast from the past, but looks can be deceiving. Inside, you’ll find cutting-edge specs that make this tiny wonder the most powerful smartphone on the planet. That’s right, the world’s most powerful smartphone is a tiny little iPhone with a 4-inch display and a base price tag of $399.

Of course, that $399 price tag might not actually be a good deal if you stop to think about it.

Across the aisle we find the new iPad Pro. It has the same name as its larger 12.9-inch counterpart, but the new model sports a 9.7-inch display with TrueTone technology. This is a first for Apple, and it dramatically enhances the user experience by automatically adjusting the color temperature of the screen based on ambient lighting.

The new iPad Pro starts at $599 for the Wi-Fi only model with 32GB of storage.

Head to this page on Apple’s site to check out the new iPhone SE, and visit this page for more info on the iPad Pro.

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Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.