The iPhone 7 may not set new sales records for Apple, but it certainly looks like it’s selling very well. According to an early report from Localytics, the iPhone 7’s launch weekend sales may have been close to Apple’s record-breaking iPhone 6s launch, though Apple never released any sales figures for this year’s models.

The same marketing company analyzed data for the first two weeks following the iPhone 7’s launch, and its findings are very interesting. It would appear that the “boring” iPhone 7 is selling even better than the iPhone 6s during its first two weeks.

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Combined iPhone 7 and iPhone 7 Plus market share of the total number of iPhones that Localytics tracks reached 3.6% after two weeks of sales. The iPhone 7 is at 2.7% share, up from 1% after the first weekend. The iPhone 7 Plus grew from 0.2% to 0.9%.


Comparatively, the iPhone 6 and iPhone 6 Plus accounted for a 4% share of the iPhone market in 2014. After two weeks of sales, the iPhone 6s and iPhone 6s Plus only reached 2.6%.

We will remind you that these are just percentages, and the iPhone market isn’t the same from year to year. Localytics doesn’t offer any firm numbers and it can’t, since only Apple knows exactly how many iPhones are in use, and how many of them are brand-new iPhone 7 models.


That said, the numbers seem to indicate that Apple may be looking forward to solid iPhone 7 sales this year. And while it might not set new quarterly records, Apple could still see some iPhone sales growth thanks to the iPhone 7 series.

Localytics also analyzed iOS adoption trends for the same period and discovered that iOS 10 has a 40% share after two weeks, compared to 36% for iOS 8 and 47% for iOS 9 during the same span of time following their releases.

Chris Smith started writing about gadgets as a hobby, and before he knew it he was sharing his views on tech stuff with readers around the world. Whenever he's not writing about gadgets he miserably fails to stay away from them, although he desperately tries. But that's not necessarily a bad thing.