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Everything you need to know about preordering the iPhone 7 and iPhone 7 Plus

Updated Sep 9th, 2016 7:52AM EDT
iPhone 7 Preorder
Image: Apple Inc.

The moment you’ve been waiting for has almost arrived, Apple fans: the brand new iPhone 7 and iPhone 7 Plus are about to be available for preorder. Apple’s latest and greatest devices were unveiled this past Wednesday during a big press conference in San Francisco, and it was the same old story all over again. Leading up to the event, people whined and moaned about how “boring” the new iPhones were going to be. Of course, now that we’ve seen them in action, we all know these hot new handsets are anything but boring.

Do you want to be absolutely certain that you’ll be among the first people in the world to get your hands on a new iPhone 7 or iPhone 7 Plus? Here’s everything you need to know.

MUST READ: I already hate my new iPhone 7 and I don’t even have it yet

First things first: let’s talk pricing and availability. Here in the United States, preorders open in just a few hours on Apple’s website and on all major carrier websites at 3:01AM EDT / 12:01AM PDT on Friday morning. Apple’s new iPhone 7 and iPhone 7 Plus will ship to people who preorder them on Friday, September 16th, which is the same day they’ll launch in stores. Full retail pricing breaks down as follows:

  • iPhone 7 32GB: $649
  • iPhone 7 128GB: $749
  • iPhone 7 256GB: $849
  • iPhone 7 Plus 32GB: $769
  • iPhone 7 Plus 128GB: $869
  • iPhone 7 Plus 256GB: $969

Most people don’t plan to pay for them outright though, so here’s how they’re priced if you opt for Apple’s installment plan option:

  • iPhone 7 32GB: $32.41/month
  • iPhone 7 128GB: $36.58/month
  • iPhone 7 256GB: $40.75/month
  • iPhone 7 Plus 32GB: $37.41/month
  • iPhone 7 Plus 128GB: $41.58/month
  • iPhone 7 Plus 256GB: $45.75/month

As a refresher, you’ll make payments for 24 months before you own the phone outright, and those monthly fees include AppleCare+. You can of course also opt to trade in your iPhone 7 next year for a new iPhone model and keep making the same payments (as long as you choose a comparable model and storage tier).

The iPhone 7 and iPhone 7 Plus are each available in five colors. The first three are the same as last year’s iPhones — silver, gold and rose gold. Apple added a new black color to replace space gray, and a high-gloss “jet black” option is also available on the 128GB and 256GB iPhone models. Remember though, it looks fantastic but it’s going to scratch like crazy. It’s also new to Apple’s lineup this year, so you should expect stock to sell out pretty quickly.

Apple’s iPhone 7 and iPhone 7 Plus preorder page can be found by following this link.

If you’d prefer to purchase your new iPhone through your wireless carrier, pricing varies a bit. For one thing, AppleCare+ isn’t baked in anymore. For another, pricing always differs from carrier to carrier.


Verizon’s pricing is pretty straight forward — take the full value of the phone (plus $0.99, since carriers add $0.99 to each iPhone model’s price) and divide by 24 months.

  • iPhone 7 32GB: $27.08/month
  • iPhone 7 128GB: $31.25/month
  • iPhone 7 256GB: $35.42/month
  • iPhone 7 Plus 32GB: $32.08/month
  • iPhone 7 Plus 128GB: $36.25/month
  • iPhone 7 Plus 256GB: $40.42/month

Preorder an iPhone 7 or iPhone 7 Plus from Verizon right here.


AT&T’s pricing is a bit more complex and it requires a down payment for each model. Here’s how everything breaks down:


You can preorder an iPhone 7 or iPhone 7 Plus from AT&T on this page.


Like AT&T, T-Mobile has a few different installment plan options for people who don’t want to part with $650+ up front. Here’s how the carrier’s pricing breaks down:


Head to this page to preorder an iPhone 7 or iPhone 7 Plus from T-Mobile


Sprint, T-Mobile and AT&T all have somewhat complicated trade-in offers for the new iPhone 7 and iPhone 7 Plus. Where Sprint is concerned, you’ll find some details on its offer in this post, but standard monthly installment pricing with no trade-ins wasn’t available at the time of this writing. Sprint also didn’t respond to a request for clarification. You’ll just have to head to this page after midnight PDT to see what Sprint has in store.

UPDATE: Plenty of iPhone models are already sold out — you’ll find updates right here.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.