Nokia may soon launch $130M Windows Phone ad campaign
Nokia may be preparing to kick off a monstrous advertising blitz alongside the launch of its first round of Windows Phones, UK-based Marketing Magazine reports. The …
Advertising
Annual mobile app downloads to jump to 182.7 billion by 2015, IDC says
According to a new report from research firm IDC, annual mobile app downloads are expected to jump from just 10.7 billion in 2010 to 182.7 …
BGR Interview: Verizon Wireless CMO Marni Walden on Android, Apple, tablets and new BlackBerry phones
We recently sat down with Verizon Wireless’ Chief Marketing Officer Marni Walden to discuss a wide range of topics — how Verizon went from smartphone …
Amazon intros ad-supported Kindle 3G for $164
Amazon on Monday revealed a new discounted version of its popular Kindle eBook reader. Amazon’s announcement came on the same day Barnes & Noble announced …
Internet ad revenues surpass newspaper revenues for first time, report says
Can’t say we all didn’t see this one coming. According to a new report from the Internet Advertising Bureau (IAB), annual revenue for Internet advertising …
Google posts 27% increase in revenues; Q1 earnings slightly miss mark
Internet juggernaut Google has released its financial results from the first-quarter of 2011, and things are looking pretty good. The company posted revenues of $8.58 …
Gaming and a girl gone wild: Sony Ericsson looks to the past to define the future
According to data released by The Nielson Company in March, Sony Ericsson’s share of the U.S. smartphone market is barely a blip on the radar. …
Google still top dog in U.S. online video market
Google still reigns supreme in the U.S. online video market, according to new data released Thursday by comScore. There were more than 5.0 billion U.S. …
Skype adds ads to desktop software
Skype announced on Monday that it will soon add advertisements to its desktop software. The move is thought to be an effort to introduce a …
ShopAlerts brings location-based advertising to AT&T phones
AT&T on Monday announced ShopAlerts, a new mobile advertising service that will introduce location-based ads to the AT&T wireless network. The service, developed by AT&T …
Hello, my name is: 9649e796e8b23900dc9629a18f2d47306430e62f
Over the past few weeks, a lot of fuss has been made over the disclosure of a mobile device’s unique identifier to third-parties. Special reports, …
Google markets Angry Birds as AdMob success story, soon to net Rovio $1 million per month
Google’s mobile AdMob team has posted a YouTube video touting the advertising success of Rovio’s wildly popular mobile game, Angry Birds. In the clip, Peter Vesterbacka, …
CALM Act approved by Congress, mandates TV ad volume levels stay level
Finally, Congress passes a piece of legislation that citizens on both the right and left side of the political spectrum can get behind. Late yesterday, …
Windows Phone 7 and Kinect to launch alongside $1 billion marketing blitz
Remember that $100 million Verizon Wireless spent to introduce the world to its first Android phone, the Motorola DROID? Bush league. The New York Post …
Apple working on video iAds for iDevices, AppleTV?
Publication GigaOM is citing “multiple sources” in a report that claims Apple, Inc. is developing a video advertising system to be incorporated into iAds. The …
U.S. residential broadband speeds average 50% of advertised speeds
The megabit wars are pretty comical on both the residential and wireless broadband fronts. Companies promise internet speeds “up to” a certain number of megabits …
Chitika: iOS 4 accounts for 50% of iPhone traffic
It took just over a month for iOS 4 to rack up 50% of iPhone traffic according to metrics from online advertising firm Chitika. Chikita …
DROID X ad takes a shot at iPhone 4 antenna woes
Apparently Motorola thinks the antenna issues that are plaguing the iPhone 4 are a laughing matter. Based upon this full page ad that was published …
FTC to formally investigate Apple's iPhone policies
According to a new report, the Department of Justice and the Federal Trade Commission have come to an agreement that the latter will open a …
Feds taking a close look at Apple's mobile advertising policies
Surprise! The U.S. government is once again going to throw Apple under the microscope and investi alleged anti-competitive practices, this time for the new language …
AdMob's founder criticizes Apple
In a post on his blog this morning, AdMob founder Omar Hamoui lambasted Apple for anti-competitive behavior pertaining to the most recent changes to section 3.3.9 …
AdMob: iPhone OS outnumbers Android 2:1 in the US
According to AdMob’s April 2010 Mobile Metrics Report, the number of iPhone OS devices in the US outnumber the amount of Android devices by a …
Apple kills the "Get a Mac" ad campaign
The deed is done…Apple has finally killed off the “Get a Mac” ad campaign. Nowhere to be found on its website, all of the roads …
Facebook and others caught sending user data to advertisers
Another day, another scandal involving social media websites. Today the Wall Street Journal is reporting that Facebook — along with MySpace, LiveJournal, Hi5, Xanga, Digg …
Schmidt candid about AdMob, Apple on the eve of I/O 2010
On the eve of I/O 2010, Google CEO Eric Schmidt made some pretty interesting comments to Reuters. First and foremost on his mind was AdMob, …
U.S. Symbian users 2.7 times more likely to click mobile ads than iPhone users
According to mobile ad firm Smaato, U.S.-based Symbian users are 2.7 times more likely to click on a mobile ad than their iPhone OS using …
Rumor: Verizon working on iPhone ad blitz for this summer
Take this with a handful of salt pills…according to a hot new rumor, Verizon has tapped advertising firm Landor Associates to handle a summer advertising …
Apple's launch of iAd could aid Google in aquiring AdMob
If your bid to acquire a company is being questioned by the FTC for “anticompetitive” reasons, you have to love when another high-profile company decides …
Twitter set to unveil Promoted Tweets
According to The New York Times, Twitter will today announce its first serious attempt at a revenue earning model. Through an advertising program known as …
AT&T asks you to "Rethink Possible"
AT&T’s reputation has been dragged through the mud these past few years in no small part to its network issues, so it comes as little …
