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Video game sales plummet in January, Xbox leads consoles for sixth straight month

Zach Epstein
February 10th, 2012 at 4:40 PM

Sales of video game hardware and software in the United States plummeted last month according to new data from market research firm The NPD Group. The firm’s January figures suggest that sales of video game hardware fell 38% to $199.5 million, down from $324 million in January 2011. Video game software sales slid 38% as well in January, falling to $355.9 million, and sales of accessories in the U.S. dropped 18% year-on-year to $195.2 million. Total industry sales were down 34% to $750.6 million. “January retail performance experienced steep declines with a lack of software launches, and poor Hardware and Accessory performance partly related to bad comps from Kinect-related success in Jan’11,” NPD analyst Liam Callahan said in a statement. “Outside of new physical retail sales, we estimate that the consumer spend on other ways to acquire content including used games, full game and add-on content downloads, social network games, mobile games, rentals and subscriptions accounted for an additional $350 – $400 million in sales.” Callahan noted that Microsoft’s Xbox 360 was the best-selling console for the sixth consecutive month in January, and Call of Duty: Modern Warfare 3 was the top-selling software title. A complete list of NPD’s top-10 games for the month follows below.

January 2012 Top 10 Games (New Physical Retail only; across all platforms incl. PC) Rank Publisher
Call of Duty: Modern Warfare 3 (360, PS3, Wii, PC)** 1 Activision Blizzzard
Just Dance 3 (Wii, 360, PS3) 2 Ubisoft
Elder Scrolls V: Skyrim (360, PS3, PC)** 3 Bethesda Softworks
NBA 2K12 (360, PS3, PSP, Wii, PS2, PC) 4 Take 2 Interactive
Battlefield 3 (360, PS3, PC)* 5 Electronic Arts
Madden NFL 12 (360, PS3, Wii, PSP, PS2)** 6 Electronic Arts
Mario Kart 7 (3DS) 7 Nintendo
Skylanders: Spyro’s Adventure (Wii, 3DS, 360, PS3, PC)** 8 Activision Blizzzard
Zumba Fitness 2: Party Yourself (Wii) 9 Majesco
Saints Row: TheThird (360, PS3, PC)** 10 THQ
Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.




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