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T-Mobile targets NBA; All-Star promotions, Playoffs sweepstakes and new ads

Zach Epstein
February 13th, 2009 at 9:25 AM

Last time we scooped a T-Mobile promotion it was so well received that we just had to go and do it again. While the prizes are way more intense this time around, compared to a free companion flight that may or may not have been handed over at least, the biggest news takes the form of a sweepstakes with one lucky winner. We’ve also got the word on a few new T-Mobile campaigns so let’s get right to it.

  • myFaves Shot of a Lifetime: T-Mobile customers can enter for a chance to win a trip to the NBA Playoffs for you and your friends (Faves) as well as the opportunity to play a game of HORSE against… You guessed it… Dwyane Wade. If you’re smart you’ll just go ahead and consider that the whole prize – if the lucky T-Mobler manages to beat Wayde he/she will take home an even $50K but we really don’t see that happening. T-Mobile’s microsite is already up, though you can’t enter on the site until March 4th. Entry via SMS however, is set to begin this coming Wednesday.
  • Jam Session: Pinky will be hosting an NBA Jam Session to take place during All-Star weekend where fans can get their game on in an interactive basketball theme park. There will also be an opportunity to watch a soon-to-be-named NBA player coach a kids clinic. Those of you in the Phoenix area can already see a massive T-Mobile ad on the Bank of America building near the arena featuring Dwight Howard, Yao Ming and Dwyane Wade.
  • Rookie Challenge & Youth Jam game: To kick off All-Star weekend today, T-Mobile will host its third annual Rookie Challenge where 3,500 students from around the country will go to the game after having completed fitness, nutrition and community service requirements during the school year thus far. Dwight Howard and D-Wade will also be on hand as coaches during the Youth Jam games.
  • New Commercials: Beginning today, T-Mobile also has a new myFaves commercial with Dwight Howard and other All-Stars. As soon as it begins airing it will also be up on T-Mobile’s YouTube channel.

Awesome? Exciting? Mind-blowing? Boring? Snooze-fest? Let us know in the comments.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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