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Now that Samsung dominates smartphones, company eyes PC growth

Samsung PC Shipments 2012

Samsung (005930) is the undisputed champion right now in terms of smartphone shipment volume. The South Korea-based company shipped an estimated 55.5 million smartphones in the third quarter alone this year — more than double the 26.9 million iPhones Apple (AAPL) sold into retail channels in Q3 — and its Galaxy S III became the most popular smartphone model in the world, passing Apple’s iPhone 4S. What’s the next market Samsung is looking to dominate? According to a company executive, computer vendors have more than just overall PC market decline to worry about.

Samsung took the smartphone market by storm, coming out of nowhere to lead the pack in shipment volumes in just a few years. Now, Samsung is looking to increase its share of the PC market as leading vendors like Hewlett-Packard (HPQ) and Dell (DELL) continue to struggle.

According to a report on Tuesday from Reuters, VP of Samsung’s IT solutions business Jin Park said that the company will ship 16 million PCs running Windows 7 and Windows 8 this year. The figure includes desktop computers, notebook computers and Windows 8-powered tablets.

Earlier this year, Executive Vice President Nam Seong-woo told reporters that Samsung hoped to ship 10% more computers this year than in 2011 while growing its PC revenue by 25%.

Zach Epstein

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.

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