Nokia plans to drop prices across its entire product line this September in an attempt to bolster sales, industry insider Eldar Murtazin claimed on Friday. The struggling Finnish cell phone vendor will cut phone prices by 10% according to the Russian blogger, who has an extensive history of accurately reporting inside information pertaining to Nokia and other smartphone vendors. “Nokia are going to cut prices for the whole product line by 10 per cent in September,” Murtazin posted on his Twitter account. “They struggle for a market share worldwide.” Nokia’s share of the global cell phone market has been steadily declining as the company failed to adjust its strategy to the changing marketplace over the past few years. As a result, Nokia recently announced that it would dump its aging Symbian smartphone platform in favor of Microsoft’s Windows Phone operating system moving forward. The vendor is expected to launch several new Symbian devices through the first half of 2012, but it will offer Windows Phones as well beginning later this year with a device codenamed “Sea Ray.”


Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.