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Nokia may slash prices across entire cell phone line this fall

Nokia plans to drop prices across its entire product line this September in an attempt to bolster sales, industry insider Eldar Murtazin claimed on Friday. The struggling Finnish cell phone vendor will cut phone prices by 10% according to the Russian blogger, who has an extensive history of accurately reporting inside information pertaining to Nokia and other smartphone vendors. “Nokia are going to cut prices for the whole product line by 10 per cent in September,” Murtazin posted on his Twitter account. “They struggle for a market share worldwide.” Nokia’s share of the global cell phone market has been steadily declining as the company failed to adjust its strategy to the changing marketplace over the past few years. As a result, Nokia recently announced that it would dump its aging Symbian smartphone platform in favor of Microsoft’s Windows Phone operating system moving forward. The vendor is expected to launch several new Symbian devices through the first half of 2012, but it will offer Windows Phones as well beginning later this year with a device codenamed “Sea Ray.”

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.