While Microsoft was one of the last to launch an app store on Windows Mobile 6, the company will be the first to shut one down as well. Microsoft has alerted Windows Mobile 6 customers that the company plans to shut down the entire service, including the ability for new developers to submit new applications on July 15th. Though customers will still be able to purchase and redownload apps, we’re guessing that’s coming to a close pretty soon as well. Additionally, Microsoft’s My Phone service — the software and service that backs up data on your phone including multimedia — will be going offline as well on August 7th. The goods news is that there’s Windows Phone, and this is a logical step towards shifting consumers over to the new ecosystem.