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HTC rebound hits early rough patch

Updated Dec 19th, 2018 8:23PM EST

HTC’s stock was hit hard on Tuesday following news of Samsung’s imminent Galaxy S III announcement, which couldn’t have come at a worse time for the struggling Taiwan-based vendor. HTC’s record growth in early 2011 was stunted later in the year as strong competition from the likes of Apple and Samsung shifted attention from the vendor’s aging smartphone lineup. The company is now in the process of launching its new line of One-series smartphones including the One X and One S, however Samsung’s announcement will come just weeks after HTC’s international One-series roll-out began, posing a serious threat to the company’s first-half comeback. Read on for more.

To compound matters, Reuters on Tuesday confirmed that HTC’s chief financial officer of less than a year has been moved to a corporate development role. Winston Yung oversaw deals such as HTC’s $300 investment in Beats Audio, a controversial move that has raised a number of questions about HTC’s strategy moving forward. Yung has been replaced by Chia-Lin Chang, formerly with Goldman Sachs and Motorola.

HTC’s new smartphone lineup will begin launching in the United States within a week with the imminent arrival of the One X on AT&T and the One S on T-Mobile. Both devices represent a huge step for HTC in terms of design and performance, but Samsung’s flagship device is expected to be a stunner with a massive marketing budget to support it. Considering Samsung’s history of big launches and widespread carrier support, HTC will certainly have its work cut out for it in the coming months.

Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.