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Chitika: iOS 5 accounted for over 20% of iOS traffic within five days of launch

Updated Dec 19th, 2018 7:32PM EST

Apple released the latest version of its iOS platform to the public last week on October 12th and within five days, the platform accounted for more than 20% of all iOS traffic on Chitika’s ad network. Chitika Insights, the network’s research arm, this week revealed the results of a seven-day study that monitored iOS 5 web traffic. On October 11th, the day before iOS 5 became available to the public, the new build was barely a blip on the radar. IOS 5 accounted for 10% of the impressions served to Apple’s mobile devices on the 14th and by the end of the day on October 17th, it claimed more than 20% of iOS impressions. “The sudden surge in iOS 5 adoption is likely due to the fact that that a large portion of Apple consumers fall under the category of “early adopter’, ” Chitika’s Ryan Cavanagh wrote on the company’s blog. Cavanagh also noted that iOS 4 is currently still the predominant version of the platform on its network, but he expects that to change soon.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.