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BlackBerry loyalty tops all other smartphone brands in U.K.

Research In Motion’s line of BlackBerry smartphones retained British customers better than any other manufacturer’s devices during the three-month period ending in July. Among BlackBerry users in the United Kingdom who purchased new smartphones during that period of time, an impressive 69.9% chose to purchase a new BlackBerry smartphone rather than stray to a new vendor. The impressive stat comes from comScore’s recent MobiLens report, and it bests Apple in the No. 2 spot with a 65.2% retention rate and distant No. 3 HTC at 48.1%. Nokia (33.5%) and Samsung (29.4%) rounded out the top-5, and Sony Ericsson trailed with 22.5% in the No. 6 spot. A graph illustrating manufacturer retention rates in the U.K. over the past three months follows below.

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.