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Apple hit with second class action suit over poor Siri performance

Updated Dec 19th, 2018 7:52PM EST

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A class action lawsuit was filed in New York against Apple earlier this month, alleging that the company’s “misleading and deceptive” iPhone 4S ads depicted Siri as responsive and helpful. The complainant, Frank Fazio, argues that Siri is unresponsive and it often fails to understand what is being asked of it. Earlier this week, another class action suit was filed in Los Angeles that makes similar allegations, Los Angeles Times reports. “Through its nationwide multimedia marketing campaign, Apple disseminates false and deceptive representations regarding the functionality of the Siri feature,” the suit claims. “For example, in many of Apple’s television commercials, consumers are shown using Siri to make appointments, find restaurants, and even to learn the guitar chords to classic rock songs. In its advertisements, Apple depicts these tasks as easily accomplished ‘just by asking’ Siri.” It continues, “Apple’s deceptive commercials diverge greatly from the actual functionality and operation of the Siri feature as experienced by Plaintiff and fellow consumers.” The suit seeks relief and damages for the complainant and everyone else in the country who purchased an iPhone 4S.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.