The one thing I’m desperately trying to do this week is avoid finding out what happens in Star Wars: The Force Awakens. Unlike many Star Wars fans, I have covered all the trailers and TV ads, and I have read most interviews, which means I did stumble on a few spoilers. To make matters worse, I’ve gone through every major The Force Awakens review, worried with each paragraph I read that there’s a spoiler waiting for me.
But that didn’t happen. The reviews do contain some small spoilers that you can probably even figure out yourself from the trailers (see a review roundup at this link), but they don’t tell you what really happens in the movie. And that’s not a happy accident; movie critics have not colluded to keep the plot of The Force Awakens well under wraps while praising the new Star Wars episode. It’s all part of
The campaign’s success is especially surprising considering the speed at which information travels in this digital age, and we’ll tell you how it all came together.
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A detailed report from Business Insider reveals the great effort
For the Monday preview screening,
But these measures only apply to the press.
For starters, all the stars involved in the movie, from director J.J. Abrams to Harrison Ford, Mark Hamill, and the new guys, were not allowed to say anything about what happens in the film. Hamill wasn’t even able to comment on Luke’s fate in the interviews he’s been doing over the past few months.
Furthermore, the script of the movie was printed on dark red paper. That way, if photocopied, the copies would be illegible.
Similarly, the soundtrack was not released before the movie. The new score will be available starting on the same day as the film’s release, so you’ll have to wait a while to hear John Williams’s new music for the saga.