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Echo, Tap, Fire TV and every other hot Amazon device is on sale for Prime Day

Published Jul 12th, 2016 7:21AM EDT
Prime Day Deals 2016

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Amazon is a retailer first and foremost, and today’s massive Prime Day 2016 sales event is a perfect reminder of just how big Amazon is when it comes to retail. You can find almost anything you could possibly want or need for sale on Amazon’s website… and a huge chunk of those items are deeply discounted today for Prime Day. But Amazon is more than that now — the company also makes its own products, and some of them are surprisingly innovative and hugely useful.

Well, guess what: Amazon’s best own-brand products are all on sale today for Prime Day, and we’ll show you all the best deals right here.

As the name of today’s big shopping event might suggest, you’ll need a Prime subscription to enjoy any of these deals. If you don’t already have a Prime subscription, you can sign up for a free 30-day Amazon Prime trial right now and enjoy all the huge Prime Day deals coming today. Make sure you don’t miss anything by following along in our Prime Day 2016 hub.

Maren Estrada
Maren Estrada Deals Editor

Maren Estrada is a deals expert with more than 15 years of product reviews and deals coverage experience. Having been the Editor for BGR Deals since it first launched in 2013, she has helped our audience save millions of dollars over the years on tens of thousands of popular products. She is the authority on daily deals coverage. In addition to BGR, her work has also appeared on Yahoo!, MSN, and more.