Yoni Heisler has been writing about Apple and the tech industry at large with over 15 years of experience. A life long expert Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW.
When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.
Despite overwhelmingly positive reviews, the reality is that Apple’s HomePod hasn’t gained much traction in the marketplace. Amid reports that HomePod sales have been disappointing …
If you thought the $999 iPhone X was expensive, well, you ain’t seen nothing yet. A Russian accessories maker called Caviar recently unveiled a solar-powered …
As concerns surrounding Tesla’s Autopilot feature continue to mount, however unfounded they may be, the National Highway Traffic Safety Administration (NHTSA) is planning to investigate …
With Apple and Samsung currently duking it out in court — yet again — over damages stemming from their 2012 lawsuit, Samsung today rolled out …
When it comes to safety, Tesla finds itself in an interesting position. For starters, the company finds itself in the news every time a Tesla …
With more than 400,000 outstanding reservations on the books for the Model 3, there’s no denying that demand for Tesla’s mass market EV is staggering. …
While Samsung’s Galaxy S9 is undoubtedly a solid and impressive device, the South Korean-based company faces the same type of challenges as Apple, which is …
The Model X has an advertised towing capacity of 5,000 pounds, but there’s no question that Tesla’s crossover SUV is much more powerful than that. …
The backlash and criticism surrounding the keyboard design on Apple’s refreshed MacBook Pro continues to pick up steam. Following a petition calling for Apple to …
It’s no secret that Apple has boatloads of cash, but sometimes it can be difficult to truly grasp just how profitable Apple has become over …
One of the more intriguing announcements to come out of Google’s I/O developer conference last week was a Gmail feature dubbed Smart Compose. As the …
Apple’s iPhone SE is somewhat similar to a cult classic insofar that the device isn’t breaking any sales records but is absolutely beloved by a …
Apple may have initially positioned the Apple Watch as something of a fashion accessory, but it’s become apparent in the years since its release that …
While we haven’t heard any rumblings about a forthcoming Apple media event, there are rumors indicating that Apple is planning to release a next-gen version …
When Apple released its iPhone 6 lineup back in 2016, it sparked the biggest iPhone refresh cycle to date. And with good reason, many users …
Tesla doesn’t spend any money on traditional advertising, but the company will put out some eye-catching promotional videos from time to time. The company’s latest …
It’s no secret that UPS is keenly interested in upgrading its fleet of trucks to more environmentally friendly models. As a quick example, UPS just …
One of the bigger Apple stories from 2017 was the company’s admission that it throttles CPU performance on older iPhone models. Apple’s admission in this …
Just a few days after Elon Musk took to Twitter and said that Tesla bears should prepare for the “short burn of the century,” the …
Despite Apple’s best efforts to keep iOS secure, security and research companies have consistently been able to come up with ways to work around many …
Google I/O 2018 is underway and we’ve already seen a number of interesting announcements from the search giant. Most notably, we saw Google unveil a …
A new report from Mac Otakara provides us with a range of new and intriguing details surrounding Apple’s 2018 iPhone lineup. As a quick primer, …
We’re only about four weeks away from WWDC and, somewhat bizarrely, rumors regarding what iOS 12 may bring to the table have been few and …
Though Bitcoin has been around for nearly a decade, the cryptocurrency didn’t really become a true mainstream phenomenon until late 2017 when the price of …
It’s been something of a whirlwind few days for Apple. Just about a week ago, analysts would have had you believe that the iPhone X …
One of the smartest things Instagram ever did was roll out Instagram Stories, the idea for which was essentially lifted from Snapchat. That aside, Instagram …
Despite all of the outrage directed at Facebook on account of the Cambridge Analytica saga, a new poll conducted by Reuters/Ipsos reveals that the social …
20 years ago today, Steve Jobs introduced the original Bondi Blue iMac to the world and forever changed the course of Apple history. While Apple …
Leading up to Apple’s earnings report this week, many analysts and industry observers were anticipating the worst. And with good reason, a number of reports …
Tesla CEO Elon Musk irked investors this week by outright refusing to answer an analyst question about the company’s financial future. Well, to be fair, …
