Yoni Heisler has been writing about Apple and the tech industry at large with over 15 years of experience. A life long expert Mac user and Apple expert, his writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and TUAW.
When not analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions.
Tim Cook earlier this week said that consumers will eventually grow weary of providing their personal information to companies like Google in exchange for free …
The original iPhone introduced by Steve Jobs was a game changer in every respect. In addition to a revolutionary new interface, Apple’s first-gen iPhone also …
The old adage of, “If a product is free you are the product” isn’t lost on Apple CEO Tim Cook. During a recent speech delivered …
Even though PayPal recently agreed to fork over $25 million in fines for deceptive business practices, it seems that the online payments company is up to …
One of the business tenets that has led to Apple’s incredible success is that the company isn’t afraid to cannibalize its own products. If anything, …
Forget about the gargantuan screens of today’s modern smartphones, if you want to play video games on a mega screen, you’ve got to check out …
With just one week before WWDC kicks off in San Francisco, one of the Apple announcements many folks were looking forward to the most has reportedly …
With new iPhones poised to launch in just a few months, Apple today increased the amount of store credit consumers receive when they trade in their …
When detailing all of the reasons why Netflix is such an incredible service, it’s hard to know where to even begin. From its impressively cheap …
The freight train that is the iPhone continues to surge ahead with no signs of slowing down any time soon. But before we look at …
Newegg over the weekend accidentally published a number of previously undisclosed details about the forthcoming Windows 10 rollout, just ahead of Microsoft’s official announcement of the new …
These days, if you’re looking to capture some extreme sports action, whether it be Base Jumping or even surfing, you’d be hard pressed to find …
After being found guilty of seven criminal counts, including drug trafficking and money laundering, Ross Ulbricht, the mastermind behind the illegal online marketplace known as …
When the iTunes Music Store first launched back in 2003, its success proved that consumers are more than happy to pay for content if it’s …
Even the most hardened of Apple fans has to admit that Apple Maps simply can’t hold a candle to Google Maps. Though Apple’s own Maps …
Fans of the popular NPR podcast Serial have good reason to be excited. While it was always known that a second season of the podcast was …
In a number of ways, the dating game today is easier than it’s ever been. Thanks to mobile apps like Tinder, Hinge, Grindr, and OK …
Google a few moments ago introduced that amazing new changes are coming to Google Now with a new software feature Google is calling ‘Now on …
It’s that time of year, folks. Google I/O is upon us and the search giant, per usual, has a number of big announcements on hand. …
We might be entering a whole new era of malware, one where even those who lack any semblance of deep technical expertise will be able to …
If federal prosecutors have their way, Ross Ulbricht, the mastermind behind Silk Road, will be sentenced to an extremely long prison term: we’re talking 20 …
Though Google these days has its hand in everything, from robotics to advanced AI, the company’s billions by and large continue to come exclusively from …
If there’s one advantage Apple didn’t have when it released the iPhone, it was a head start. Years before the idea for the iPhone even crossed …
While LEGO themed video games already exist, they’re not really teeming with violence and action. But don’t fret, AndrewmFilms recently put together an incredible video …
In case you haven’t already heard, a pesky iOS bug unearthed earlier this week has been causing iPhones to crash and reboot when a precise …
When recently asked for his opinion about Edward Snowden, Apple co-founder Steve Wozniak had nothing but effusive praise for the controversial NSA whistleblower. In an interview …
A newly discovered and potentially worrisome iOS bug has been causing Phones to crash and automatically reboot when a certain string of characters is received via the Messages …
Not too long ago, Brian X. Chen of The New York Times wrote a piece arguing that traditional product reviews are broken insofar as they don’t often consider the varying …
It’s well established that anything one posts online these days remains permanently etched on the Internet. The moment a tweet or a photo goes up, …
For a few years now, Microsoft has been an easy target for jokes and jabs. For starters, Steve Ballmer, likeable as he may be, was …
