When you think of the music streaming wars, two big names come to mind: Spotify and Apple, in that order. And for good reason — between them, the two companies have nearly 175 million paid subscribers. Spotify alone, if you include users who take advantage of the company’s free ad-supported tier, has upwards of 248 million monthly active users.

There is, however, a third streaming service that is slowly but surely picking up steam. In a revelation that is somewhat surprising, Amazon today revealed that Amazon Music now boasts more than 55 million users, a figure which includes users on the service’s free tier.

Amazon’s blog post reads in part:

Amazon Music kicks off 2020 by revealing the streaming service has reached more than 55 million customers globally, with subscriptions to Amazon Music Unlimited growing by more than 50% last year alone. This announcement comes after a year of incredible growth around the world: Amazon Music has grown nearly 50% year-over-year across the U.S., UK, Germany, and Japan and has more than doubled in our newer countries such as France, Italy, Spain, and Mexico.

“Amazon doesn’t talk numbers that much,” Amazon Music head Steve Boom told the Financial Times. “We felt like getting to this level of scale was something worth talking about.”

Given that the 55 million figure includes Amazon’s free tier, a head-to-head comparison with Apple Music isn’t entirely fair. Recall, Apple Music is a subscription-only service, which is to say Amazon likely has a long way to go before matching the approximately 60 million subscriptions Apple Music had as of last June. Still, the growth is impressive.

It’s certainly interesting to see Amazon make some headway in the music streaming space. No doubt, Amazon Music has been able to grow at a rapid clip thanks to its affordable $7.99 price point for Prime subscribers.

What’s more, Amazon offers an array of subscription options, which can only serve to boost overall interest in the service.

In case you’re unfamiliar, listed below are the streaming plans Amazon offers:

  • Starting at just $12.99/month, customers in the U.S., UK, Germany and Japan can stream the highest-quality audio on Amazon Music HD, and hear their favorite music the way the artist intended.
  • Prime members have access to two million songs at no additional cost to their membership, and for only $7.99/month or $79/year can upgrade to Amazon Music Unlimited.
  • With the Single device plan, customers can subscribe to Amazon Music Unlimited at $3.99/month to access more than 50 million songs on their Fire TV or Echo device.
  • The Family plan allows six family members to access Amazon Music Unlimited for $14.99/month, or $149/year for Prime members.
  • And, customers who do not yet have a Prime membership, or a subscription to Amazon Music Unlimited, can listen to an ad-supported selection of top playlists and thousands of stations for free on their favorite devices.

The options are arguably a tad convoluted, but at the end of the today, Amazon Music’s growth speaks for itself.

A life long Mac user and Apple enthusiast, Yoni Heisler has been writing about Apple and the tech industry at large for over 6 years. His writing has appeared in Edible Apple, Network World, MacLife, Macworld UK, and most recently, TUAW. When not writing about and analyzing the latest happenings with Apple, Yoni enjoys catching Improv shows in Chicago, playing soccer, and cultivating new TV show addictions, the most recent examples being The Walking Dead and Broad City.