The Nintendo Switch is essentially selling itself at this point. The new video game console is flying off store shelves, and opportunities to actually get your hands on one are few and far between. Your best bet is to hop on Amazon and snag one there, but you’ll have to pick a reputable seller and you’ll also have to pay a premium. There are a couple of other ways to score a Switch right now as well, and we covered them in an earlier post.

As hot as the Switch is right now, it obviously never hurts to toss a little fuel on the fire so Nintendo has been running plenty of TV commercials. We’ve also seen a number of online-only marketing campaigns for the Switch, and Nintendo’s latest one is definitely its most unorthodox so far.

The Legend of Zelda: Breath of the Wild is obviously the most talked-about title that launched alongside the Nintendo Switch last month. It’s an epic game, no doubt, but it doesn’t really utilize any of the unique features of Nintendo’s new console. To ensure there was a title out there that made use of Nintendo’s new Joy-Con controllers and their motion capabilities, Nintendo released 1-2 Switch.

This fun compilation of mini-games is essentially a demo intended to showcase the Switch’s capabilities. It includes 28 different short games that are most fun when played one-on-one with another gamer. One of those mini-games in particular became the focus of Nintendo’s latest promotional video, and it’s called Milk.

Milk pits two gamers against one another in a virtual cow-milking competition, and Vermont farm Billings Farm and Museum apparently wasn’t impressed. So, according to the promo, the farm reached out to Nintendo and posed a challenge. As you might have guessed given the nature of the game, that challenge involved milking a real cow.

Nintendo’s full promo video is embedded below.

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