There’s a long list of reasons users can become frustrated with Apple’s virtual personal assistant, Siri. No one would argue that progress has been slow with Siri — the feature was an absolute mess when Apple first released it as a beta alongside the iPhone 4S back in 2011. Since then, Siri’s capabilities have expanded exponentially and reliability has improved dramatically as well. There are still plenty of wrinkles to be ironed out, however, and at least one of them will be apparently fixed late next month. How do we know? Because a certain celebrity let it slip that she spoke with Apple CEO Tim Cook, who told her about it personally.
When you’re a regular iPhone user and you have a problem with Siri, the best you can do is hit Facebook, Twitter or Apple’s support forum and complain about it. You won’t really accomplish much, but sometimes it helps to vent and to chat with other people who might have the same complaint. Of course, if you’re Barbra Streisand and you have a problem with Siri, you’ve got another option: Call Apple CEO Tim Cook directly and convince him to fix it.
In an interview with NPR (via Hollywood Reporter) that ran last week month, Streisand shared a funny little anecdote that happened to include possible confirmation of an upcoming iOS 10 update set to be released on September 30th. Apple is expected to release iOS 10 to the public 2 weeks prior to that, so the company may already have a small update planned soon after the new software’s initial release. Considering how quickly Apple has been pushing out iOS 10 beta updates, it really wouldn’t surprise us.
Back to Babs.
During her interview with NPR, the interviewer pulled out his iPhone and asked Siri, “who’s was the only female vocalist who’s had hit records for six straight decades?” Siri’s response, of course, was “Barbra Streisand.” Upon hearing the response however, Streisand commented that Siri pronounces her name incorrectly, and then shared an interesting little tidbit.
“Streisand with a soft S, like sand on the beach,” she said. “I’ve been saying this for my whole career. And so what did I do? I called the head of Apple, Tim Cook, and he delightfully agreed to have Siri change the pronunciation of my name, finally, with the next update on September 30th.”
Apple obviously hasn’t publicly announced any new iOS 10 update that’s set to be released at the end of September, but this seemingly comes straight from the horse’s mouth.