Apple (AAPL) thought it could get away with a snarky apology when a UK court demanded it issue a public retraction of claims Samsung’s (005930) tablets ripped off the iPad, but Judge Robin Jacob would have none of it. The judge ordered that Apple pull the ad it ran quoting the ruling that Samsung’s slates are “not as cool” as Apple’s, and Apple complied this week. Beginning on Friday, a new advertisement ran in The Guardian newspaper that is much more matter of fact and omits snark completely. The full ad, which was posted on Twitter by Dr. Simon Wells, is pictured above.