Sony has no plans to launch smartphones with more powerful quad-core processors this year, a Sony Mobile Communications executive confirmed on Wednesday. Speaking with CNET Asia, Sony Mobile product marketing manager Stephen Sneeden said he believes Sony will wait until 2013 to launch smartphones powered by quad-core processors like NVIDIA’s Tegra 3. “We’re going to join quad-core when we feel that the performance matches the battery efficiency,” Sneeden said. “Because right now we don’t feel that is there. What we are going to be doing in the second-half of the year is moving to the Cortex A15 architecture, which we feel outperforms the current quad-core architecture.” While smartphone vendors like HTC, ZTE and others were busy unveiling quad-core Android 4.0 Ice Cream Sandwich phones at Mobile World Congress this past week, Sony took the wraps off two new dual-core Xperia smartphones that will launch with Android 2.3 Gingerbread. “You’ll see in 2013, as we’re evaluating the quad-core performance where it makes sense, where you’re not suffering in quality and the performance truly is there, and there really is something that demanding applications need,” Sneeden added. “That’s when we make the right move to quad-core.”

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Zach Epstein has worked in and around ICT for more than a decade, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.