Usage of Google’s mobile platform across the Millennial network doubled iOS in the third quarter according to new data just released by Millennial Media. After representing 54% of impressions served by the mobile ad network in August, Android finished strong to account for 56% of impressions in the September quarter. That figure doubled iOS in the No. 2 spot with 28% during the quarter, and it dwarfed RIM’s 13% share. Symbian accounted for just 1% of impressions and Microsoft’s Windows Mobile and Windows Phone platforms combined to also account for 1% of impressions. The iPad dominated tablets, having grown a whopping 456% between the third quarter in 2010 and this past quarter, and impressions across iOS grew 60% over the same period. Apple was the top manufacturer on Millennial’s network in the third quarter with a 23.09% share followed by Samsung (16.48%), HTC (15.5%), RIM (11.05%) and Motorola (10.7%). Apple’s iPhones were also the top handset line with a 12.55% share, more than double the No. 2 device line, LG’s Optimus phones, which accounted for 6.3% of impressions served. RIM’s BlackBerry Curve line was next with 4.7% followed by Motorola DROID phones with 4.35% and the HTC desire with 4.01%. Additional charts from Millennial’s third-quarter Mobile Mix report follow below.

Read

Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.