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Millennial: Android still top OS in August with almost twice Apple’s iOS share

Updated Dec 19th, 2018 7:29PM EST

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For the ninth consecutive month, Android topped the charts in Millennial Media’s “Mobile Mix” mobile device usage share report. Based on traffic to its mobile ad network, Millennial found that Android’s share of the mobile OS market slid in at 54% for the month of August, almost double the next closest platform. Apple’s iOS climbed to 28% in the No. 2 spot, followed by RIM’s BlackBerry OS at 13%. Android’s usage share was 61% and iOS held a 21% share in July, but the big swing in August is a bit misleading. Millennial’s August report combines smartphone and tablet traffic for the first time, so historical comparisons are rendered somewhat irrelevant. Apple remained the top manufacturer by usage in August with a 23.19% share, and HTC reclaimed its No. 2 position with 16.33%. Samsung held the No. 3 spot with 14.55%, Motorola followed with 11.37% and RIM slid into the No. 5 position with 11.06%. Additional charts from Millennial’s August report follow below.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.