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Millennial: Android share balloons to 61% in July, iOS usage declines

Updated Dec 19th, 2018 7:26PM EST

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Millennial Media reports a sizable swing in smartphone usage for the first time in several months, with Android usage on the firm’s network increasing from 54% in June to 61% in July. Android’s lead as reported by Millennial’s Mobile Mix report now extends through its eight consecutive month, and Apple’s iOS again finds itself a distant No. 2. While iOS has declined slowly but steadily over the past few months on the Millennial ad network, July saw Apple’s OS drop six points to 21%. IOS lost just one point in each of the previous two months. RIM’s BlackBerry platform dropped one point to 14% in July, Symbian slid one point to 2% and Windows Phone stayed flat at 2%. Apple was once again the top vendor in July according to Millennial with a 26.45% share of the market, and Samsung followed with 19.11%. RIM was No. 3 with 11.45%, HTC was No. 4 with 10.98% and Motorola rounded out the top-5 with 10.26% of the market. Apple’s iPhone was also the most popular smartphone on Millennial’s network in July at 13.60%, followed by the Samsung Nexus S at 5.73% and the BlackBerry Curve at 5.23%. Additional charts from Millennial’s report follow below.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.