Microsoft’s Zune player is no more. Again. Last week, Microsoft put up a support page announcing that it would no longer build or sell Zune hardware, choosing to instead focus on Zune software for Windows Phone and other platforms. “We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players,” the company said in a statement on the Zune website. Shortly after the page went live, Microsoft said it was a mistake and pulled the note. Now, the page is live again and Zune devices are dead again — presumably for the last time. Zune player, we hardly knew ye.

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Zach Epstein has worked in and around ICT for more than 15 years, first in marketing and business development with two private telcos, then as a writer and editor covering business news, consumer electronics and telecommunications. Zach’s work has been quoted by countless top news publications in the US and around the world. He was also recently named one of the world's top-10 “power mobile influencers” by Forbes, as well as one of Inc. Magazine's top-30 Internet of Things experts.