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Microsoft pulls plug on Zune hardware

Following a premature 21-gun salute on Monday afternoon when Microsoft accidentally erased the Zune player from its Zune webpage a bit early, the Redmond-based company has now confirmed that the Zune player has been laid to rest. First released just ahead of the holidays in 2006, Microsoft’s Zune player was a clear attempt to divert dollars from Apple’s iPod line and in that respect, it failed somewhat epically. The Zune player is survived by Zune software, however — a multimedia experience that will live on in Windows Phones, on the Xbox 360 and on personal computers around the world. Rest in peace, little buddy. Microsoft’s statement follows below.

We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players. So what does this mean for our current Zune users? Absolutely nothing. Your device will continue to work with Zune services just as it does today. And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices. Customer service has been, and will remain a top priority for us.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.