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Microsoft kills Zune hardware, again, presumably for the last time

Microsoft’s Zune player is no more. Again. Last week, Microsoft put up a support page announcing that it would no longer build or sell Zune hardware, choosing to instead focus on Zune software for Windows Phone and other platforms. “We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players,” the company said in a statement on the Zune website. Shortly after the page went live, Microsoft said it was a mistake and pulled the note. Now, the page is live again and Zune devices are dead again — presumably for the last time. Zune player, we hardly knew ye.

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Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.