The launch of Apple Maps in iOS 6 wasn’t exactly a smooth affair. Plagued by what seemed like an endless stream of bugs, usability issues and embarrassingly inaccurate mapping information, the first incarnation of Apple Maps is often viewed — deservedly so — as one of the biggest flops to ever come out of 1 Infinite loop.
Apple of course wasn’t oblivious to the shortcomings that initially accompanied its in-house mapping software. Reflecting back on the matter, Apple executive Eddy Cue recently admitted that he and other higher-ups at Apple were embarrassed by the ordeal. With the company’s reputation for excellence on the line, Apple decided, in the words of Craig Federighi, to “triple down” on their mapping efforts. And in the years that have since passed, the progress Apple has made is overwhelmingly clear.