Music industry’s anti-piracy playbook revealed: Site blocking, app removal and litigation

Anti-Piracy Strategy Music Industry

A leaked confidential report from the archaically-named International Federation of the Phonographic Industry (IFPI) has revealed a wide range of strategies being employed by the recording industry to fight piracy, including petitioning for the removal of third-party music apps from app stores and petitioning ISPs to block sites that offer pirated music. The report, obtained by TorrentFreak, shows that the IFPI is advising the music industry to attack piracy with multiple tactics that are divided into five broad categories:  Take down, Disruption, Investigation, Lobbying and Litigation.Among other things, the IFPI says the industry should attack companies that advertise on piracy sites by implementing a “structured notice and take down program targeting Google’s (GOOG) AdSense and DoubleClick advertising networks”; create “quick take down agreements” with Google, Apple (AAPL) and Microsoft (MSFT) to remove mobile applications from app stores that the industry disapproves of; actively push ISPs to block infringing websites; and sue big-name websites such as the Pirate Bay and LimeWire.

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