Click to Skip Ad
Closing in...

BitTorrent piracy found by study to boost music sales

A recent study found that contrary to arguments repeatedly posed by major record labels — and perhaps contrary to logic as well — BitTorrent piracy has a direct correlation to increased album sales. Between May 2010 and January 2011, North Carolina State University assistant professor Robert Hammond tracked BitTorrent download statistics for new albums ahead of their releases. He then compared his data to music sales figures and found what he believes to be a connection. “I isolate the causal effect of file sharing of an album on its sales by exploiting exogenous variation in how widely available the album was prior to its official release date,” Hammond wrote in his paper. “The findings suggest that file sharing of an album benefits its sales. I don’t find any evidence of a negative effect in any specification, using any instrument.” Of course, the case may simply be that popular music is popular music; whether consumers steal it or buy it, massive marketing budgets help ensure that people are exposed to labels’ premier acts as much as possible, thus promoting demand.

[Via TorrentFreak]

Read

Zach Epstein

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content.

Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment. His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.