Microsoft smartphone share said to hit new low in Q2

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One year following the launch of Microsoft’s Windows Phone platform, a new analysis has determined that the Redmond, Washington-based company’s share of the global smartphone market recently hit a new low. According to analyst Horace Dediu, Microsoft’s partners sold 1.4 million smartphones in the second quarter of 2011. The figure, if accurate, would represent roughly 1.3% of smartphones sold in the quarter — Microsoft’s lowest recorded share to date. Gartner estimates that Microsoft partners sold 1.7 million Windows Phones during the same period for a 1.6% share of the market. Read on for more.

Nokia is now on board and ready to unveil its first batch of Windows Phones, and things are expected to pick up for Microsoft’s struggling mobile platform. Nokia’s cell phone business is in decline as well, but the companies are banking on Nokia’s scale and Microsoft’s software prowess to turn things around — and a reportedly sizable marketing budget shouldn’t hurt, either. Android and iOS have emerged as the dominant platforms for the near term, but many analysts believe Microsoft’s Windows Phone is the best bet for a viable third option. Some even think Microsoft’s share of the smartphone market will top all platforms in the near future.

With the Nokia partnership about to bear fruit and rumors of a huge advertising push that may even approach Apple’s massive marketing budget, Windows Phone will have as good a chance as any other platform to succeed. The company clearly stumbled out of the gate, but as graceful and intuitive as its mobile OS is compared to several alternatives, we certainly could be looking at a strong second wind.

And if things don’t work out with Windows Phone, there’s always Android.

99 Comments
  • Anonymous

    Just wait ’til Kiwifruit, iOS and Android has nothing on fast menus and ugly widgets, I mean tiles.

  • http://www.facebook.com/thoughtengine Bender Rodriguez

    the one thing i noticed from the initial launch of WP7 as I work in the retail sales industry was the lack of retail training of the OS and knowledge about it from other staff.  I was an early adopter (microsoftie admitted fan) and I was the only person on staff who knew what the phones were capable of and was the only one who could sell it.  That’s still the case today, a year later.  MS needs to implement some sort of reward system to get the phones into the sales’ staffs’ hands as they are often looked to and asked for what phones are best now.  There was also a lack of working P.O.P. merchandising with a working functional phone.  A heavy investment yes but more impactful ROI wise than commercials and awkward product placements.

    • Yoyo

      Its like that everywhere retail wise. Im in retail as well but the difference is nobody likes the OS and there’s practically no support for it either so really nobody pushes it and i can’t say i blame them. And from the consumer point nobody comes in wanting a WP7 its either Android or iOS with maybe a Blackberry here and there

  • Anonymous

    This is unfortunate to see that the best OS on the market is struggling. I hope Nokia and at least some marking effort will solve it.

  • Anonymous

    The problem is a lack of handsets, the long wait for mango and now, no new handsets still with mango on them. If i go to the store right now i can only buy an HD7 or an htc mozart with wp7 thats it. Where are the choices? 

  • Anonymous

    If WP went under there is no way in hell id be dumb enough to go back to Android, id suck it up and buy an iPhone 5. Good thing WP7/8 isnt going anywhere

  • http://www.tumblr.com/tumblelog/digitalwheat Hozo1

    Window? Phones? Really

  • Anonymous

    I’ll be buying one. Most likely Nokia if they can release one on time. Otherwise i’ll just pick a diff vendor. Regardless. WP7 is BA and i can’t wait.

  • Jimbo

    So the hope for the platform is that Nokia manages to knock it out of the park, and create an iPhone-like- giant-success consumer gadget?

    Hoo boy….

  • Anonymous

    I never even thought about it like that before. It makes pretty good sense when you think about it.
    anon-web.es.tc

  • Anonymous

    because they suck.  Want a bigger memory card? Too bad!  You can only use the specially formatted SDcard that came with your phone.  Put anything else in there and you’ve now got an expensive paperweight.  Want your own ringtone?  Well, your SOL because the OS won’t let you assign your own ringtones.  

    If the insurance replacement didn’t ship you one, your just screwed there.  It’s in their “contract” that you agreed to that they DO NOT replace them, unless they just randomly do by accident.  Good luck hunting down a replacement, and finding a tech to get it to work following Microsoft’s occult procedure’s that are hidden in some knowledge base.

    On top of it, please get really upset at your carrier to because your phone doesn’t work anymore.  Because Verizon, AT&T, Sprint, et al asked that Bill design one of the worst OS ever. again…

    Maybe their QA and customer design programmers are all from some small country that are all half-blind.

  • http://www.facebook.com/pages/Black-Friday-Womens-Shoes-Riding-Boots-on-Sale/233134816735640 women shoes

    When you think about the fact that Microsoft may be getting a cut of
    most Android phones which are sold their market share might be higher
    than you think…

  • Anonymous

    There are only ever 2 computing platforms: Apple and Generic. Right now, Generic means Google phones and Microsoft PC’s. There is no room for Windows Phone to get traction because it runs on the same hardware as Android, but in far fewer numbers. So users and developers just choose Android to get at that hardware. There is no room for Chrome OS to get traction because it runs on the same hardware as Windows PC, but in far fewer numbers. So, again, users and developers choose Windows to get at that hardware.

    Having just the one phone OS and the one PC OS is all that is unifying the Generic devices. They can’t afford to give that up. Even with just one OS, none of the hardware makers is making good money. Many are right on the brink of going under. Essentially launching a second Generic platform is not practical.

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