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Windows Phone will beat Android in 2013, analyst explains

Updated Dec 19th, 2018 7:14PM EST

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Late last week, BGR wrote about a recent report suggesting Microsoft’s share of the global smartphone market would overtake Google’s share in 2015, and Windows Phone would become the best-selling smartphone platform in the world at that point. On Tuesday, the Pyramid Research analyst responsible for the report published a follow-up explaining that her findings were misinterpreted.

Pyramid’s Senior Analyst Stela Bokun explains that Windows Phone is poised to overtake Android’s massive market share much earlier than that — as soon as 2013, in fact.

Beginning this year, Bokun sees Windows Phone popularity exploding even faster than Android adoption has since its introduction in 2008. The analyst attributes the coming Windows Phone boom to Microsoft’s partnership with Nokia; the Finnish cell phone giant is set to bring the end user cost of Windows Phones down, thus accelerating adoption dramatically. Bokun also notes that other manufacturers will continue to support Windows Phone, which will help make the devices widely accessible.

“With the change in the price of WP devices, and the multivendor strategic approach of Microsoft, the main advantage of Android – scale – may be removed,” she wrote on Pyramid Research’s blog on Tuesday.

It certainly seems like a long shot, but Pyramid Research forecasts smartphone sales individually in 51 separate markets, and the firm stands by its findings. We also shouldn’t forget that it only took Google two and a half years to get its Android OS where it is today, so anything can happen.


Zach Epstein
Zach Epstein Executive Editor

Zach Epstein has been the Executive Editor at BGR for more than 10 years. He manages BGR’s editorial team and ensures that best practices are adhered to. He also oversees the Ecommerce team and directs the daily flow of all content. Zach first joined BGR in 2007 as a Staff Writer covering business, technology, and entertainment.

His work has been quoted by countless top news organizations, and he was recently named one of the world's top 10 “power mobile influencers” by Forbes. Prior to BGR, Zach worked as an executive in marketing and business development with two private telcos.