NPD Group: Apple to sell over 4 million Macs in fourth quarter

By on Dec 14, 2010 at 5:27 PM
Retail December 14, 2010

According to new projections issued by market research firm NPD Group, Apple is poised to break its previous quarterly sales record. For the first time, Apple’s Mac unit sales are set to surpass the 4 million mark, with fourth quarter totals expected to fall in the range of 4.1 to 4.3 million. Apple’s new MacBook Air will apparently play a big role in Apple’s record-breaking quarter, and early demand for the sleek laptop makes solid sales a foregone conclusion. NPD’s numbers, if met, will represent remarkable year-over-year growth of approximately 22% to 28%. Apple is also expected to sell between 18.5 million and 19.5 million iPods during the December quarter.

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18 Comments

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  • sirpaul

    Hey BGR, I love this site and such, but making a post everytime somebody makes a new prediction is kind of lame. Fine, post when there are real actual stats every quarter, but predictions by 10 different groups/people is a bit ridiculous. And we all know how off these predictions usually are – why bother posting? Maybe I’m alone on this, but I doubt I am. People are usually more interested on how much sold, not how much is expected to be sold in the future. This info is mostly useful to those trading stocks, and I doubt they use BGR as their info source :)

  • Vernon

    I’m looking forward to upgrading to a 13″ Macbook Pro. But I’m finding it hard to justify an Ipad. MBP’s have served me well for many years. My 4 year old MBP is still running strong.

  • Shanghai Dan

    Hurray! Big news! Apple is 4% of the market! Meh…

    Dell sells 3 times as many PCs, and HP sells 4 times as many, yet there’s no BGR announcement about that. I guess if it’s not Apple, it doesn’t matter?

    • Mgl323

      Pretty much.

    • SunnyGuy53

      Right. And 100% of the market for high end laptops and desktops.

      You get what you pay for. Meh…

      Sunny Guy

      • Shanghai Dan

        Really? 100%? Dell and HP don’t sell workstations or high end laptops like the Precision or Alienware versions?

        The Apple Distortion Field is strong in you…

  • Paeth

    Hipster Douchebags are clutching their purses and giving each other very gay high fives in Starbucks everywhere…

    Meanwhile off in the real world that matters…no one gives a shit.

    • Norm

      I totally agree. We all have Chrome tablets and get real work done…and we are all totally straight because DROID does heterosexual sex, not gay sex.

    • SunnyGuy53

      Right. Because we’re too busy fighting viruses and malware.

      Just because Macs are easier to use, doesn’t mean they’re a superior platform.

      Don’t let yourself be confused by logic. It’s the tool of the enemy.

      Sunny Guy

    • calvin

      And yet, here you are…

  • Anonymous

    I really want me a Mac Book Pro…..

    • http://www.facebook.com/peterf Peter Fares

      Ehh. Nothing special, especially the magical Core 2 Duo versions.

  • Drew

    Yay…!!!! Really Zach??

  • Anonymous

    Oh thank God you posted this news. Just today I was wondering whether the Mac market share was growing or not. This information confirms it is.

  • Residence

    Just change the name to iBGR and get it over with already.

  • Steel

    Man, they could probably bump it up to 10 million if they’d produce a Mac Air w/ Win7 on it. Love the form factor; no way I’m getting Mac OS.

  • http://twitter.com/livingbasehead Shelton

    From the Makers of the macbook air, PowerMac, iPod, Comes the iBIGMAC its a sanchwhich computer. whats better than special sauce?? dancing with special sauce get yours today.

  • http://twitter.com/hgcowner KlownGoblin

    i would buy an apple product if it wasn’t such a gutless piece of trash the 320m is the saddest excuse for a video card in a $1500+ laptop (i was in the market for a 15″ laptop with some muscle, anything under $2500)

    if im spending top dollar, it better have top performance, i ended up getting an…

    Asus G53JW
    Full 1080p HD LED backlit LCD
    Quadcore i7 740QM (not the shitty dual core i7 in the 17″ macbook)
    16GB of corsair ram
    dual Sandforce 120GB SSD’s (yes the G53JW holds 2 HDDs)
    GTX460 1.5GB
    Bluray
    USB 3
    HDMI 1.4 (supports 3D TVs)

    all for slightly under $2000, i cant even spec a macbook close to processing power of the G53 and the mac already costs more than $2000 with 8GB of ram

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