Apple kills the "Get a Mac" ad campaign

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get-a-mac

The deed is done…Apple has finally killed off the “Get a Mac” ad campaign. Nowhere to be found on its website, all of the roads that once led to the ads featuring Justin Long and John Hodgman redirect visitors to a page entitled “Why You’ll Love a Mac.” Curiously enough, the “Why You’ll Love a Mac” pages feature basically the same talking points that the TV spots went over ad nauseum. What Apple has planned next is unclear, but let’s hope it actually shows the product in use and doesn’t just go over tired old clichés that only appeal to smug Apple fanboys that suffer from confirmation bias.

[Via Mac Rumors]

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52 Comments
  • BDot

    I love this quote:

    “Apple fanboys that suffer from confirmation bias.”

    Spot on, Michael. Spot on.

    • http://www.flickr.com/photos/PACMan3000/ Paul A. Chapel

      It’s funny that even though the PC Fanboys heralded the
      “Get a Mac” campaign as a failure, Apple’s market share actually doubled after the campaign premiered.

      And confirmation bias? Is that anything like how the PC Fanboys go on and on about how much they hate Apple every day and the other haters chime in and rank them up, like they regularly do on this site?

      • ernielm

        Yes Paul, this site and it seems some of their staff writers are all about hating Apple. Which means to me they WISH they were Apple Fanboys. When someone has those intense feelings toward someone or something… Hmmm! I wonder. Guys, focus on fixing your own crappy platforms instead of criticizing one that works much better than yours do. Maybe then it will be a close competition.

        And Michael, shouldn’t you have some level of impartiality? Maybe not in a blog. So, sorry, if you are supposed to be about turning off readers.

      • http://rossmanngroup.com Louis Rossmann

        “So, sorry, if you are supposed to be about turning off readers.”

        The thumbs up and thumbs down on comments to this article that are pro or anti Apple make it clear that this blog’s readers are not Apple fanboys. He would be underwhelimg/turning away readers by not shooting Apple little digs every now and then.

  • A|X

    Finally.

    It’s about time. That got old, fast.

    • rederikus

      Yup, sure did. Nobody got one anyway.

      The Mac is just a tired old Unix clone with a flashy UI.

      • ernielm

        That maybe true, but it works MUCH BETTER than anything you use. And I have used most of them and nothing comes close! And nobody got one? Where in the world have you been living!

      • Proofin Puddin

        Wow, “just a tired old Unix clone with a flashy UI”.

        Ummm, that’s an interesting viewpoint. Do you also believe the sun goes around the earth? Maybe you see the sun moving in the sky overhead – go outside and look, it really moves around us!! Tell me, please – just HOW do you figure things out?

        Oh rederikus! If you know ANY history about the mac family, you’d know its long history (of almost two decades!!!) without any UNIX pedigree. The first mac OS with a UNIX derivative was OS X. There were many earlier OSes (mostly 68000-based code) that was not based in any way on Unix. But in your worldview, your brain somehow knows everything.

        PLEASE PLEASE SPARE US YOUR INANE RAMBLING (if you don’t understand that, then STAY QUIETLY IN YOUR CORNER).

        THANKS.

  • Dreal05

    Funny thing is , although i consider myself “anti-apple’, I actually liked these commercials.

  • Dreal05

    Funny thing is , although i consider myself “anti-apple’, I actually liked these commercials. What a shame.

    • BDot

      I use a Mac at work, and while I primarily use a PC at home I own several other Mac products. So while I am a fan of Apple I still found these ads were really corny. They’re so over the top it’s ridiculous. And the only people I know that laughed at them were pretty much dweebs beyond all redemption.

      If you’re even remotely tech saavy you know these ads were pure BS anyway. Macs don’t get malware? Please. And painting PC users as brainless idiots that struggle to complete the most basic computing tasks is kind of ironic seeing as making things simple (e.g. dumbing it down for the average person) is kind of Apple’s specialty.

      So yea, good riddance.

      • Jarrett

        What Malware?

      • http://aviralsharma.com Aviral Sharma

        There is a website called as GOOGLE.COM .. give it a try

      • ernielm

        Do you know any advertising campaign that isn’t BS? Nevertheless, I think their abused was aimed to the machines and OS themselves, not the user. I never got the feeling they were saying to people that if they used PC’s they were stupid. Although, I actually see Mac users as connoisseurs. :-)

      • http://rossmanngroup.com Louis Rossmann

        The beachball of doom has been my argument for the past decade whenever a very anti-Windows person would go on about their Mac. It didn’t take much for me to cripple all but the latest Intel macs as bad as the PCs I use, and I didn’t even need malicious software.

        Just a flash video.

    • TC

      (Double) posted from a PC, perhaps?

  • Tyler

    Michael that post made my day!

    “smug Apple fanboys that suffer from confirmation bias.”

    Too Funny!

    • ernielm

      Actually confirmation for Mac users comes everyday with productivity that you can’t achieve on a PC. Gosh, how do I NOT miss all the crashes and blue screens and crap I had with my old ThinkPads.

  • http://cameron-schultz.ca schultzter

    The ads were pretty funny and spawned a whole series of similar ads (NetSuite, some Linux vendor) and parodies (FreeBSD). But I guess their time was up.

    And I love the line “smug Apple fanboys that suffer from confirmation bias.” I’m gonna use that!

  • Tye

    I can’t stand these ads and it’s time for a change. However, I also can’t stand the “Windows 7 was my idea” ads, along with “I’m a PC”.

    • FML

      Agreed… as much as I think apple is a huge scam designed to charge computer novices 3x extra for a computer with specs from 2 years ago, I hate the Windows 7 commercials.

      Microsoft should just show a PC priced at 499 and a mac priced at 2,499 and say “Any questions?”.

      • Tye

        HA! Well played sir.

      • ernielm

        Funny, typically the smart and very knowledgeable people I know are MAC users. Again, focus on your own crappy platform, which by the way copies a lot of the MAC OS all the time.

    • ernielm

      And the Apple haters say Apple’s commercials were BS. Don’t you think Microsoft’s ads are BS???

  • http://www.google.com/profiles/Strodtbeck.C Strodtbeck

    Thanks for the chuckle. . .

    as for the ads. . . they pushed me in the opposite direction. Anyone that has to put “others” down to look good/feel good, etc. . . clearly isn’t better or something worth your time. If it was so great then they would show you how it was “all that.”

    • block pajama

      Well played my good friend well played…..

      Big people talk about ideas
      medium people talk about things
      little people talk about other people….

      • IM_A_BOBOHEAD_N_SO_R_U

        My friend, the apple ads were not about people. They were about ideas. Ideas such as “usability”, “efficiency”, “flexibility”, “creativity”, “freedom”, and “options”.

        If you truly understood what you were saying in your comment, you would not be here picking on the people (on the group called “Apple” and “apple fanboys”).

        The irony is that your comment, if applied to your action (comment), will show you to be a “little person”. Read your comment again objectively – and see if what I’m saying is true.

    • MikeD

      And what about Car Ads? When Hyundai claims to have a better paint job than a Mercedes? They put down each other? What about Coke vs Pepsi?

      Companies are always comparing and saying they are better than the other.

      Talk about hypocritical. Next time keep it shorter. Just say you “I hate Apple period”. That way you’d save us time reading you lame excuse. Keep it real. Okay? Okay.

      • StevenHamburg

        haha mike and his pansy rant again.
        have you not seen any of these mac ads?

        as bdot said a few posts up: “[they paint] PC users as brainless idiots that struggle to complete the most basic computing tasks”

        other companies directly compete with each other, but very few do it in such a venomous manner.

        you pansy.

      • Scott

        Exactly. It’s the American way to bad mouth your competition.

        Do I need to get into “There’s a map for that” commercials? I don’t think so…

    • http://rossmanngroup.com Louis Rossmann

      I like putting others down when they think they are all that when they are not, or when they’re lying. Especially when they’re lying. Picking on others just for the sake of picking on others is lame though.

    • IM_A_BOBOHEAD_N_SO_R_U

      Hey – get off your tuckus, go into a store, and test-drive the mac yourself. That’s the only way you can know how it was “all that”. Apple knew that no one can “show” certain kinds of performance attributes in an ad.

      I’m sure YOU must be that guy who buys cars after only looking at the ads – do you get excited by the engine revving sounds – does it make you think you can drive the same? Do you ever test-drive a product before buying it? You cannot know a product by looking at only the ad – and Apple knows that too – so they were not going to waste time for people like you, trying to show them the benefits of a Mac over a PC, in an ad. They expect open-minded people would walk over to a store, and do a test-drive themselves. But surely you don’t fit that bill. That is why you wrote your comment.

      You’re the kind of chap who would also tell Coca-cola to “show” you the benefits of coke over pepsi, right? Your coke ad would say: “Buy coca-cola because it has only 94% of the sweetener content, and 59% (by volume, not by weight) of acidic monomers – as compared to our nearest competitor Pepsi.” Yeah, very convincing!

      PLEASE THINK BEFORE YOU OPEN YOUR MOUTH.

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  • davesmall

    I’d say that was probably one of the most successful ad campaigns ever run in the history of television. Apple made a list of all the advantages Macs have over Windows PCs and then they made an ad to extol each one of those advantages individually. Great concept, great execution, and great results in the marketplace.

    • PacFu

      Yes and no. Yes, very successful and profitable campaign, I agree. The only issue I had with them was that they were completely false. Every argument they made that Apple was better, well, Windows machines had the same function.

      Example, Apples automated “timewarp” or whatever they coin their backup, Windows has had way before in system restore and backups with Vista. Apples being “More secure” is skewed due to sheer lack of numbers of systems sold, and hackers are not going to waste time creating viruses that only effect 10% of computers.

      Oh and the “do you accept or deny” buttons they were making fun of? You have to type the entire admin password anytime you install anything on a mac, that to me is way more annoying.

      I will miss the commercials though, they were funny.

  • Max

    Justing Long got old pretty quick. We got the picture. He’s geeky in parts he plays. Does it translate to him actually being a geek in real life? Maybe not. He could actually be a moron in real life and a good actor. Kind of like that line from Galaxy Quest (which he was in). “You know something? With that make up I actually thought you were smart for a second!”

    • DJ Megatron

      Lol, nicely put. Galaxy Quest is hilarious. It was also nice too see AT&T finally get rid of those god awful Luke Wilson commercials.

  • MikeD

    “Get a Mac” ran its course.

    I guess it was time to “Think Different”. Whats next nobody knows but we do know the adds helped them grow market share. Apple’s now worth eight times Dells Market value.

    If you’re a share holder you’d say money well spent.

    • O_o

      First of all market share and market value are two different things. Secondly, Apple’s increases market VALUE is primarily attributed to iPhone/iPod/iPad.So these Mac vs PC ads had very little to do with their success which were referring to computers (Mac vs. Windows).

  • http://theonlyanswer.tumblr.com Joey Koval

    The ads are still available. Other than being on YouTube in various formats, you can still retrieve HQ versions from Apple’s Canadian website.

    http://www.apple.com/ca/getamac/ads/

    I posted about it on my blog just a few moments ago:

    http://theonlyanswer.tumblr.com/post/619930430/apple-axes-get-a-mac-ads-john-hodgman-fans-mourn

  • Sprinter

    I like these ads- especially when they first debuted. Now though, it’s time that they got retired.

    For a company that’s so good at appealing to the masses those new iPad commercials kinda suck.

  • BigUmms

    What’s next, a 1984 style ad with Steve Jobs as Big Brother? He repeatedly chants:

    You do not want Flash, You do not want to use your 16BG for anything other than music, you do not want tethering, you want to pay us for apps to perform functions that every other developer has standard. You will love our new ad engine built into your iPhone.

  • 1967ls2

    Now if we can just get rid of freakin Luke Wilson everything would be right in the world.

  • Tdot34

    Finally Apple will stop preying on Stereotypes from the mid 90′s.

  • Ed

    Wow! Can we say the author is a MS fanboy…obviously!

  • Ed

    The MS stereotypes are still valid ones Tdot34.

  • Jarrett

    I think what we can take away from this is that no one on here could have created anything like these ads and kept them going for so long. Hell, most of you are so lame you couldn’t have even created the “I’m a PC” ads. Get over your inability to have actually done anything in this life. Your father hated you/molested you and there is nothing you can do about that. You can hate your life, hate your employer (who makes your life possible since you can’t do it yourself) and you can even hate a technology company (Apple/Microsoft/Google) it isn’t going to change the fact that you are neither smart enough or strong enough to do anything close to this on any scale.
    Your life is meaningless so just find a way to make sure your children (God forbid you actually conceived any) don’t end up around your father(s) very much.

    Cheers

  • Justin Long

    I need a job! Look me up on Facebook, Justin Long.

  • T Man

    “let’s hope it actually shows the product in use and doesn’t just go over tired old clichés that only appeal to smug Apple fanboys that suffer from confirmation bias.”

    Who are you, and where have you taken Boy Genius? This sentence is one that I never thought would be uttered at BGR, but I’m glad you had the guts to say it, because it is true.

  • Blaze

    !!!!!!!!!!!!!! I get it !!!!!!!!!!!!!!!!

    Such Apple ads were just lame ways to justify the overpriced macs. With PC, its always a good price, so we need no satisfaction from some other place. :D

    • IM_A_BOBOHEAD_N_SO_R_U

      So I guess if someone gave you a free car and asked if you wanted a Yugoslavian Yugo el-cheapo or a German engineered driving machine — you’d choose the Yugo, RIGHT?

      ‘Cus, as you said, “its always a good price”!

      As long as it’s a good price, f*(% quality!!! Rejoice world, cus me-too cheapo clone PCs (that only work half the time) are here to stay — and crash!!! (mine crashed a 4th time today — BLUE is now my fav color). I love cheap technology – at least now my LCD screen won’t burn-in from the pretty blue screens.

  • TC

    So, BGR is officially Apple-unfriendly now?

    I have noticed the editorial content has become pretty thin, mostly Engadget Mobile regurg.

    I remember when BGR had an edge on the exclusives, but now it’s pretty much a RIM-centric site (with exception of some Android and the aforementioned Engadget vomitus)

    Ah well, the last line of this post did trick me into the comments section, which is as retard as it’s ever been.

    No great loss, really…

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