According to a rumor from the Wall Street Journal, Sony may be taking aim at the Apple iPhone, the Apple iPad and Microsoft’s Zune Phone Windows Phone 7 Series with two upcoming multifunction, multimedia-centric devices. Sony is reportedly developing a portable multimedia device bundled with online services that will rival the iPad. This rumored portable device will be part netbook, part e-reader, part gaming machine and will connect to the new Sony Online Service which will offer, music, movies, television episodes, and games. The bulk of the games available through the Online Service will be recycled PlayStation games and will be made available to wide range of portable and mobile devices. Sony promises to have this iPad killer in the hands of the masses sometime in 2010. The second and the smaller of the two multifunction devices is a smartphone, developed in conjunction with Ericsson, that will download and play PlayStation games. Sound familiar? It should as this idea of a PlayStation phone has been bouncing for almost three years now without any concrete evidence that the project has been moving forward. Will 2010 be the year Sony delivers the PlayStation phone and finally puts an end to this seemingly endless rumor? We hope so at this repetitive reporting is getting a bit long in the tooth.